Explore marketing campaigns for your business with the help of a PR expert

This event is part of our Small Business Night School series where we are offering 8 sessions to help support you with your business.

These sessions have been chosen based upon feedback from our members and are all facilitated by experts in their field. Each one will have a workshop format with numbers capped at 25 to allow lots of opportunities to ask questions and discuss real life examples. Our aim is you should leave these sessions with some practical advice and a clear understanding of the way forward which is appropriate to you. You are welcome to attend all 8, or to simply pick those most relevant to your business. Each session will be held in October and repeated in November to enable you to select the date convenient for you. See details here.

Event details - Marketing and PR

Ceri-Jane Hackling, Managing Director and founder of Cerub PR, an award-winning PR and communications agency, will guide you on how to create strategic and compelling campaigns for your business to ensure you do the best marketing you can.

Ceri-Jane from Cherub PR

Ceri-Jane Hackling - Managing Director and founder of Cerub PR.  As the class is small, Ceri-Jane will target this to the businesses attending the sessions so you will have a chance to talk about your own marketing and to look at what would work for your business. There’s no such thing as one size fits all.

 
 
Attendance at this workshop can be counted towards your CPD target, set by your own professional membership or governing body.
 

Overall Learning Aims:

  • Identify your perfect client
  • Identify the right platforms to reach them
  • Create stories and content to engage with the media
  • Implement tactics and techniques to generate positive press coverage
  • Use PR as part of a cohesive marketing plan for the long-term benefit of your business 

Price for this session*
FSB members £15.00
Non-members £30.00

*We have capped these events to ensure that each paid delegate receives the best experience possible. Therefore each booking is for one person only. Any additional people attending would need to register and join via their own unique booking link.

This is an interactive workshop session on Zoom and will not be recorded to ensure delegates can ask questions specifically related to your business.

Small Business Night School series (click on the date to book)

Title October November
Marketing and PR
Tue 4  
Get to grips with social media
Thu 6 Wed 9
Understanding your accounts and cash flow
Tue 11 Mon 14
Business planning for small businesses
Thu 13 Wed 16
Finding and converting leads
Tue 18 Mon 21
Making your business greener Thu 20 Mon 28
Pricing your products Tue 25 Wed 30
Time management Thu 27 Wed 23

Event contact

For general enquiries regarding the event, please telephone our dedicated events helpline 01253 336028 or email [email protected] or Vanessa Gale on 01253 336000

Further information

  • To help ensure things run smoothly, please refer to our Events terms and conditions here.
  • We want all attendees to feel welcome - please read our statement on Diversity and inclusion here.
  • Joining our virtual networking for the first time? Find out more about FSB virtual events and a quick guide to getting started here.