Want to learn how to get the best results from your social media marketing and find more customers online? In this session, we’re taking a deep dive into how you can make social media work for your small business.

This event is part of our Small Business Night School series where we are offering 8 sessions to help support you with your business.

These sessions have been chosen based upon feedback from our members and are all facilitated by experts in their field. Each one will have a workshop format with numbers capped at 25 to allow lots of opportunities to ask questions and discuss real life examples. Our aim is you should leave these sessions with some practical advice and a clear understanding of the way forward which is appropriate to you. You are welcome to attend all 8, or to simply pick those most relevant to your business. Each session will be held in October and repeated in November to enable you to select the date convenient for you. See details here.

Event details - Get to grips with social media

In this session, social media marketer, mentor and influencer marketing expert, Karina Scott from Girl About Social, will inspire you to approach social media in a smarter, more efficient way. She'll tell you how to transform your social media activity from a source of guilt, frustration and overwhelm, to a place of excitement, potential and growth and ignite your social media presence to inspire engagement from your ideal clients.

By attending this workshop, you will be able to:

  • Understand the importance of adding the right information to your profile 
  • Ensure you are posting quality content
  • Set aside time to plan, schedule and create content
  • Make sure you are connecting with your audience – Social media is not a one way conversation
  • Know how to review your content every 6 months (Building an audience online is impossible without understanding the communities on each platform)
  • Ensure that you are posting the right content for your business
  • Create brand guidelines for your business and stay true to your colour palette

Attendance at this workshop can be counted towards your CPD target, set by your own professional membership or governing body.

Price for this session
FSB members £15.00
Non-members £30.00

This is an interactive workshop session on Zoom platform and will not be recorded to ensure delegates can ask questions specifically related to their business.

Small Business Night School series (click on the date to book)

Title October November
Marketing and PR
Thu 4 Wed 7
Get to grips with social media
Thu 6 Wed 9
Understanding your accounts and cash flow
Tue 11 Mon 14
Business planning for small businesses
Thu 13 Wed 16
Finding and converting leads
Tue 18 Mon 21
Making your business greener Thu 20 Mon 28
Pricing your products Tue 25 Wed 30
Time management Thu 27 Wed 23

Event contact

For general enquiries regarding the event, please telephone our dedicated events helpline 01253 336028 or email [email protected] or Vanessa Gale on 01253 336000

Further information

  • To help ensure things run smoothly, please refer to our Events terms and conditions here.
  • We want all attendees to feel welcome - please read our statement on Diversity and inclusion here.
  • Joining our virtual networking for the first time? Find out more about FSB virtual events and a quick guide to getting started here.