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FSB Lead Generator Programme

Becoming a Lead Generator

You can become a Lead Generator if you are a Business Essentials or Business Creation member. Simply follow the link to register as a Lead Generator. As a Lead Generator you are eligible for a £30 incentive payment, payable when the lead becomes a Business Essentials (Full) or Business Creation new member and 28 days after their subscription payment has been received.

Members play a part

Our research suggests that the most effective method of producing quality leads is by recommendation. Our members are our best ambassadors as they KNOW the benefits of FSB membership.

How do I play my part?

One of the best ways in which leads are generated is through our members who have day to day contact with people who run businesses or who are self-employed.

A quality lead is something we should aspire to create.  When providing leads and data it is worthwhile remembering that the quality of the lead provided is dependent upon whether the lead turns into a new member.

How to input a lead

Once you have registered as a Lead Generator you will be issued with a personal URL – a PURL (Terms and conditions apply). You will then give this to your prospective member who can use it to join FSB online. This membership will then be assigned to you via the PURL and you will then be eligible for the incentive payment at which time we will contact you. Only memberships signed via your PURL and following the Guidelines for use will qualify for the scheme.

To claim an incentive payment or if you have any queries, please email