Board of Directors

Mike Cherry

Mike Cherry

National Chair, FSB

Mike Cherry has been an active FSB member for more than twenty years and was elected National Chairman of FSB in March 2016. He chairs the Board of Directors as well as the General Meetings of the membership of FSB and is responsible for the management of all aspects of the organisation. He is committed to ensuring the voice of small firms is heard at the highest levels and regularly meets with the Prime Minister and Business Secretary.

In his previous FSB roles of National Policy Chairman and Policy Director, Mike enjoyed enormous success leading FSB’s campaigning and parliamentary programme for almost a decade. His leadership helped FSB achieve an unprecedented number of victories in making the voice small businesses heard within Government, and has helped make FSB a key representative within Government for small businesses across the UK.

Mike understands the demands of small businesses. For more than 40 years, he has run a successful timber and manufacturing business, W.H Mason & son in Burton-On-Trent.

Mike is passionate about not only helping small businesses flourish but also helping develop skills for the next generation. To that end, he is a keen supporter of apprentices and believes small firms are key to helping boost the number of apprenticeships. He also supports programmes to help ex-offenders and former service personnel get back into the work place.

Email
[email protected]
Telephone
0808 20 20 888
Melanie Ulyatt

Melanie Ulyatt

National Vice Chair Internal Affairs, FSB

Melanie Ulyatt became FSB’s National Vice Chairman following the AGM held in April, 2018.

Melanie has been a dedicated member of FSB since 2009, holding several roles including Regional Chair (since 2012) and Policy Representative (2017). She is also active with her local Local Enterprise Partnership group, having secured a seat on the local LEP board in 2015. She was also appointed Chair of the Skills and Employment Commission. Her work with FSB as well as her local LEP groups - Sheffield City Region (SCR) and Notts and Derby (D2N2) – demonstrate her zeal as an outstanding ambassador for small businesses and led to recognition in 2017 with an MBE for services to business and entrepreneurship.

Melanie has been deeply involved in FSB’s policy work and understands the challenges and wider economic drivers that small businesses face; her activity with the English Policy committee is informed by this and has led to good working relationships with local MPs, as well as visits to No 10 on behalf of FSB. She believes FSB must be a listening organisation that is dynamic and responsive to what its members say, harnessing a ‘you said, we did’ dialogue.  

Melanie started her own business in 2003, which she has built up to a 130-strong award-winning organisation today, She has knowledge and experience of working with businesses at both national and SME level, and has been employed by member organisations on major projects. 

This experience – combined with her first-hand knowledge of the grassroots FSB network - provides her with a unique skillset that she brings to the FSB Board. Her vision is to support FSB’s evolution, making it a more prosperous, better connected, and increasingly resilient and competitive organisation.

Email
[email protected]
Telephone
0808 20 20 888
David Miles

David Miles

Director, FSB

David Miles is FSB’s Finance Director, having been elected unopposed at the April 2018 AGM. David has been an FSB member since 2006 and has served in a directorial role since 2008 – including on the former Executive Board and more recently as a Non-Operational Director.

David has been an FSB volunteer almost as long as he has been a member, serving at branch, regional and National level in a variety of roles including Branch and Regional chair and also as Chairman of FSB Publications, which is responsible for the creation and publication of FSB’s First Voice magazine. He has worked closely with FSB on a number of its major projects, including leading the successful bid to secure funding for FSB’s modernisation project, the introduction of online subscriptions and working on strategic changes to FSB’s recruitment process, online marketing and approach to social media.

David is a digital marketing consultant, trainer, and published author. For the past 11 years he has owned and run digital marketing agencies and training businesses which have provided training and consultancy on Google AdWords, SEO, web analytics, social media marketing, website design, and conversion rate optimisation to businesses large and small across the UK and Europe. 

Today David is the founder and Managing Director of The PPC Machine, a boutique agency that helps medical professionals grow their practices using pay per click advertising platforms.

In 2010 David was awarded an Honorary Fellowship of the Institute of Enterprise and Entrepreneurs for his contribution to UK enterprise.

David lives in Essex with his family (and a ‘very large and stupid’ dog). His background and understanding of digital media and marketplace have proven instrumental to FSB’s modernisation process and he brings an extremely valuable set of skills and knowledge to the Board.

Gillian MacEwan

Gillian MacEwan

Director, FSB

Gillian was a member of former Executive Board and became a Non-Operational Director for FSB in March 2015. She and her husband joined FSB in 2002 and became volunteers later that same year.

As a member of the FSB’s Procedures Committee, Gillian was an integral part of the team that helped to review and rewrite FSB’s internal rules and processes – an essential part of FSB’s modernisation programme. This was a task requiring considerable organisational knowledge, pragmatism and attention to detail. Gillian has held branch and regional positions for many years; she became heavily involved and an FSB volunteer in 2008 in order to help rebuild her local FSB branch (Perth and Kinross) and she was voted Branch chair in 2009 (a position she still holds). Other roles have included Regional Secretary for North East Scotland - all of this knowledge gives her an invaluable insight for her current role as well as her behind the scenes work with Procedures.

Gillian has run her own business alongside her husband since graduating from Stirling University in 1999.  It’s a business of many diverse elements including event management, training, a garden nursery and even axe throwing!  The business has had to diversify and adapt to the economic environment, not least when the country was severely hit by the foot and mouth outbreak of 2007. This agility meant that the business was able to change, and indeed grow, at a difficult time. 

Gillian’s young family has grown up understanding her keen commitment to FSB and her close affinity with, and understanding of, the underlying rules and process of FSB make her a vital member of FSB’s Board.

Email
[email protected]
Telephone
0808 20 20 888
Martin McTague

Martin McTague

National Vice Chair Policy and Advocacy, FSB

Martin McTague is FSB’s Policy and Advocacy Chair, a role he was elected to in March 2016.

He has served as a volunteer with FSB for 15 years, in a variety of roles including Chairman of the Local Government Policy Unit and, more recently, National Policy Vice Chairman. As Policy and Advocacy Chairman, he is determined to protect and enhance FSB’s hard won reputation as the UK’s leading business lobbying organisation.

As Policy and Advocacy Chairman for FSB, Martin works closely with Government and opposition leaders, attending ministerial meetings and representing FSB and its members’ at the most senior levels.  He also works in Brussels to ensure that members’ views are represented – which is crucial as Britain moves towards Brexit. He aims to ensure that FSB’s quarterly reports are used widely to help policy makers, and our surveys and additional research underpin this work, giving credibility to FSB’s work.

Martin started his own business 28 years ago and now currently owns and manage three businesses - offering public policy, engineering and IT consultancy services. Over nearly three decades running businesses Martin worked with institutional investors, operating sophisticated financial management systems, marketing complex IT systems and managing more than 60 employees.

Martin’s business experience is invaluable to him in his role as Policy and Advocacy Chairman. He places huge importance on FSB’s member-led ethos. He believes its unblemished record of integrity and political independence are vital preconditions for its success, and that there can be no compromise on these principles, which are the strength of FSB. He is determined to protect and advance FSB’s current standing as the UK’s most influential business lobby – one that truly represents its grass roots members.

Email
[email protected]
Telephone
0808 20 20 888
Alexis Lay

Alexis Lay

Director, FSB

Alexis Lay has had a long and successful association with FSB. She and her husband, Norman, joined FSB in 1993 when they owned a fish and chip shop in North Wales. She has been a Branch Officer since joining and was a National Councillor for 15 years and was on the National Conference Committee - for 16 years rising to Conference Coordinator. She recently was acting FSB Vice Chairman from July 2017 to May 2018.

Alexis brings a wealth of business experience with her to the role of Director. She runs a family business with her husband and two sons based in Liverpool called LEK Lubrication Engineering Ltd. The business has been built up over the course of 25 years, supplying, fitting, servicing and repairing lubrication systems for all types of industries.  

Alexis’ knowledge of, and passion for, small businesses, as well as her hands on experience of running her own businesses, means she is a valuable member of FSB’s Board.

Email
[email protected]
Telephone
0808 20 20 888
Gary Lovatt

Gary Lovatt

Director, FSB

Gary Lovatt became a director of FSB in April 2017. In March 2020 he was re-elected for a three-year term. As a member of FSB for more than 20 years, Gary served as a volunteer in many different roles before taking a place on the Board of Directors.

Gary’s experience as a volunteer includes branch, regional and national positions. Over his 20-year experience as an FSB member and volunteer, he has seen the organisation evolve and grow, and is committed to playing a role in its ongoing development.

Following a successful career as a financial advisor, Gary now runs a guest house in the Lake District.

Email
[email protected]
Telephone
0808 20 20 888
Ian O’Donnell

Ian O’Donnell

Director, FSB

Ian O’Donnell became one of the FSB’s Non Operational Directors following the AGM held in April, 2018.

Ian joined FSB as a member in 2002 and has been a volunteer in the Warwickshire and Coventry area since 2009.  His roles have included Regional Chair, National Councillor and he has also lead on West Midlands policy. A firm believer in FSB’s mission to help smaller businesses achieve their ambitions, Ian is keen to support FSB’s objective to be the voice for small businesses in the UK.

As a representative of FSB, Ian has been invited on a number of occasions to the Houses of Parliament and 10 Downing Street to advocate on behalf of small businesses in the region on topics ranging from transport networks to increased broadband for rural communities. Ian also represents FSB and small businesses on the Business Advisory Group set up by the West Midlands Mayor, Andy Street.

His work with FSB and dedication to his local community in many other voluntary roles led to Ian being awarded an MBE in 2015.

Ian started his business Real Point in 1994 and is now the director of two small businesses, which provide technical support to business as well as design and in-house technical delivery for small and large organisations, in the public and private sectors. Through Real Point’s training arm, he delivers training and consultancy in social media and online marketing, and is also a part-time lecturer (on entrepreneurship and online marketing) at Coventry University.

Ian’s experience of the increasingly indispensable IT sector - alongside his enthusiasm and commitment to help small businesses be seen and heard - makes him an ideal spokesperson for FSB, providing an essential source of knowledge to the leadership of FSB.

A keen runner, Ian regularly runs marathons to raise money for charity; he lives in Coventry with his family.

Email
[email protected]
Telephone
0808 20 20 888
Peter Davys

Peter Davys

Director, FSB

Peter Davys joined FSB’s Board in April 2017 and was re-elected as a director in March 2020 for a three-year term. Peter has held various positions as an FSB volunteer for more than 15 years in both England and Wales, including a position in the FSB Welsh Policy Unit.

As an FSB Board member, Peter is committed to continuing to play a key role in steering the organisation in its mission to help small businesses and the self-employed across the UK achieve their ambitions. He is passionate about contributing to the further growth and evolution of the organisation.

Peter Davys has more than 35 years technical and senior management experience in industry and over the last 15 years, has run several small enterprises.

Email
[email protected]
Telephone
0808 20 20 888
Stephen Askew

Stephen Askew

Director, FSB

Stephen Askew has been a member of FSB for more than 20 years, and was an active FSB volunteer in the Kent area for much of this, including as National Councillor for the FSB South East region. Stephen was co-opted to the FSB Board in May 2019 and was elected as a director in March 2020 for a three-year term.

Stephen is committed to ensuring that FSB continues to represent the interests of all small businesses and the self-employed. He believes that the strength of FSB stems from its member led ethos and that the Board, as volunteers and as business owners themselves, represent that principle. Stephen has a desire to see FSB maintain its strong position within the UK’s business community.

Stephen Askew has more than 30 years’ experience in running and growing an accountancy practice, acting largely for owner-managed businesses. He also mentors and supports hundreds of businesses of all sizes and from many different sectors.

Email
[email protected]
Telephone
0808 20 20 888
Terry Lockwood

Terry Lockwood

Director, FSB

As an FSB member for more than 15 years, Terry Lockwood has seen many changes, especially since becoming more active at Committee level in 2009 and then as National Councillor for the Gloucestershire region in 2012. Following a modernisation programme Terry became National Councillor for the larger South West England region.

Non-Operational Directors are key to the support of our FSB activities – communicating between the Regions and the Board and helping Regional volunteers to promote FSB objectives. Terry was elected to join the Board at the 2019 AGM and has since been working to give Board level access and encouragement to the volunteers in his allocated regions.

Terry has a background in telecoms and IT and held a number of management and director level roles latterly in International Channel Development; over the last 20 years he has focussed on consultancy and services for SME, corporate, public sector and charity organisations. This allows him to keep up to date with the demands of modern business and the innovations they can use for greater efficiencies to be achieved.

He is passionate about the benefits FSB offers to all UK SMEs – not just members. He is keen to ensure that FSB consolidates all its recent activity to modernise, whilst ensuring FSB grows its presence in business communities – finding opportunities to identify and engage active members regionally. He enjoys connecting resources and has spent years developing the ability to see openings and connect factors and players to implement them – and hopes to bring these skills to the fore to the benefit of FSB.

Email
[email protected]
Telephone
0808 20 20 888