Snapchat has gained substantial popularity and growth in the past few years. 50% of Snapchat users are under 25 which hasn’t escaped big brands looking for a target market at the younger end of the demographic.
Like Instagram, Snapchat focuses on images and videos, and contains many editing tools and additional features within the app that engage audiences.
There are three main types of content you can post on snapchat:
Images and videos
You can share images and videos directly taken live, or from your saved reel. Videos have a limit of 10 seconds but can be posted in a constant stream for longevity. Many sites post short video content which is added to a stream to create a library of content.
A snap is a photo or video which can be sent directly to users privately, but disappear instantly after being viewed. (In the app, these are found on the left-hand side of the screen.) These are the interactions that Snapchat build it's offering on and are designed to be transient, if a user screenshots the image the sender receives a notification that this has occured. Brands can make use of this to promote short term special offers or daily deals to their followers. Unlike other platforms, Snapchat doesn't have analytics for brands to see how well their content is performing, so if you decide to use the platform to promote special offers use a unique reference or code so that you can see traffic coming your way via Snapchat.
Stories are images and videos that are shared with your followers, which are good for mass distribution of content. (Brands on Snapchat will likely use stories more than any other feature.) You can upload stories on the right-hand side of the main screen.
You can add editing tools such as text add-ins and emojis onto your images and videos as well as using the drawing tools in any colour and position on your picture. Go crazy and create a Snapsterpiece!
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