Mainly used by professionals, LinkedIn has over 690 million users worldwide, with 28 million users in the UK. LinkedIn is mainly used as a professional platform to share newsworthy or work-related content. As such, it’s a good platform for sharing case study stories and content aimed at the working professional. teh platform can help give your audience an insight into your company culture and share any networking events or awards you attend.
Please note that in order to set up a company LinkedIn page, you must have a personal LinkedIn page already set up.
Step 1: Add your company
Click the grid-like "Work" icon on the top left of your LinkedIn Page and select "Create a Company Page" at the bottom of the option.
It will give you the option to select which type of company you are creating the page for. Select the option that best suits your business.
Enter your official company name and paste in a URL that will allow your audience to find your business easily. Please note that you can’t change this URL in the future, so choose wisely! Add in your website URL to give your customers direct access to your company’s site.
Step 2: Enter your company details
You will need to provide your company details using drop-down menus that indicate your industry, company size, and company type (public, non-profit, educational etc.)
Step 3: Add a logo and create a company description
Choose a company logo for your LinkedIn company page. This acts as your profile picture. As LinkedIn is a professional platform, your company logo usually takes its place here. Use a square logo size of 300 x 300 pixels.
Add in a short and snappy tagline that informs readers what your business is about. This will appear at the top of your page by your company logo, so it is one of the first things people will read on the page (so make it good one!)
Finally, check the box indicating that you have the right to act on behalf of your company, then click "Create Page".
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Step 4: Create a company description
Once the skeleton of your page has been made, you can pad it out a bit more by clicking on the pencil icons on the right side of the page. Here you can add a description of your company and let your potential followers know more about your brand.
You are given 2000 characters for your company description so make sure you get your content and marketing hat on! The first 156 characters are especially important as they appear in the Google preview of your page.
Further down the overview page, you can add up to 20 company specialties. These are essentially tags and keywords that help people find your business on LinkedIn, so make sure not to skip this part! Try your best to represent your company here and include various services and strengths you have to offer as a business.
Step 5: Publish your page
Once you are happy with the description you have written and the tags you’ve chosen, as well as filling out all the other sections in editing your page, click the "Publish" button and your Company Page will go live!
You can see what your Company Page looks like by clicking on the "View as member" button at the top right of the page. If you’re happy with how your page looks then, hoorah! If not, click on the "Manage page" and make any changes to make it look perfect.
Bitten by the social bug?
If you are looking to get started with digital marketing we've got a suite of resources to help you find the right platform for your business. Once you have decided, our guides to setting up Facebook, Twitter, Instagram, YouTube and Snapchat accounts for your business will get you up and running and don't forget to check out our on-demand webinars to make the most of your social media accounts on our skills hub.