Social Media Content for your Facebook page

Blogs 8 Jun 2020

Great! You've set up a Facebook page for your business but what on earth do you fill it with?

With social media becoming an increasingly vital part of marketing your business and creating a huge awareness for your brand, it’s important that your social media is at the forefront of your marketing strategy. Creating great content is one thing, but sharing it out to the right people and getting them interested in your business and brand to visit your website, is another.

You may already have a Facebook page, be looking to set one up or wondering which social media platform is right for your business. Whichever stage you are at this blog should give you some inspiration when it comes to creating content.

If a consumer has decided to like and follow your Facebook page, they are usually keen to receive updates from you about your brand - they want to know about current promotions and future sales, or hear about new products or upcoming events.


Posting videos onto your Facebook page have proven to be the best type of content to share and has built up the most engagement for consumers.

Screenshot from Glamour UK Facebook

A study by BuzzSumo analysed 68 million Facebook posts and found that videos have a higher engagement level than images and links.

Tip: A Quintly study found that uploading videos directly to your Facebook page receives greater engagement than sharing YouTube links. 


Blogs shared from your site do very well on Facebook. The best kind of blogs to share are those which provide both educational and entertaining content for readers. Blogs are a great way to connect with your audience on a more casual but still informative level, as well as sharing current newsworthy content that they will find valuable. Blogs also give you the opportunity to open up a conversation with you readers by asking some probing questions.

Screenshot from Vice Facebook

Facebook is the most conversational platform, making it a great way to connect with your readers directly. You’ll get a good idea of what type of content you should be posting more of by the number of likes and comments you receive from different kinds of posts.

How often should I post on Facebook?

While there is no real limit to how much, or how little, you can post on your Facebook business page, there is a danger of posting too much and bombarding and dominating your followers’ feed, or posting too infrequently and being forgotten altogether.

Socialbakers found in a study, that engagement rates per post dropped for businesses posting twice per day and businesses posting only once a week. So somewhere in between can be considered your Goldilocks zone. Play about with your posting schedule and see what gets the best results! Try looking at the ‘insights’ tab of your Facebook page to see when your followers are most active.

Tip: Consider how much content you have ready to promote and share, and post accordingly so you don’t run out. It’s good to get into the daily routine of checking your Facebook page and posting if you have relevant content at the ready.

If you found this article useful, check out our guides to content creation for Twitter, Facebook, LinkedIn, YouTube, Instagram and Snapchat.

Looking to power up your social skills? Visit our skills hub for on demand webinars full of tips and tricks to make the most of your social platforms.