If you need to be converting more leads into sales for your business then this workshop is for you

Sales Prospecting has changed, have you? 

For any growing business the ability to create leads and convert sales is not optional, it’s absolutely critical for your success. Yet there are far too many businesses missing out on sales opportunities and struggling to create consistent sales leads because they lack the knowledge, capability and/or resource to succeed.

Sound familiar? 
If you’re not converting enough business and as a result you’re lacking confidence in your sales ability, then this is the workshop for you.

Learning outcomes
•    Learn alternative ways to reach your buyers
•    Understand the number of customer touch points required to get results
•    Understand how to build a sales outreach playbook
•    Learnt the tools available to research your target audience


Kristy Davies-Sumpter has over 30 years of experience in sales, working for a variety of brands and achieving an outstanding track record of leading sales teams all over the world. She launched Zest Consultancy 11 years ago to help other SME businesses grow. It has flourished into a well-established sales and customer experience consultancy, offering fresh thinking and measurable results to help B2B businesses transform their sales, build and develop sales teams to win more business and to maximize client loyalty.

This event is part of our November Business School series. Each week in November we are running two sessions on a topic which has been flagged by our members as something they’d like to learn more about to help their business.

Price for this session*
FSB members £20.00
Non-members £40.00

*We have capped these events to 25 people to ensure that each paid delegate receives the best experience possible. Therefore each booking is for one person only. Any additional people attending would need to register and join via their own unique booking link.

This is an interactive workshop session on the Zoom platform and will not be recorded to ensure delegates can ask questions specifically related to their own business.

November Business School series (click on the date to book): 


November AM Session 10am-12noon

November PM Session 6-8pm
Sales - finding and converting leads

Thurs 9

Finance - managing your accounts and cash flow

Tues 14

Thurs 16

Video - using video to promote your business

Tues 21

Thurs 23

Social Media Plan - identifying where to find your customers and how to plan your social media

Tues 28

Thurs 30


Event contact

For general enquiries regarding the event, please telephone our dedicated events helpline 01253 336028 or email [email protected]

To enable FSB to deliver a high level of customer service at our events, and to tailor the content where appropriate, we will share your full name and business name with the host of the event you have registered to attend. The event hosts are representatives of FSB who irretrievably delete your details following the event.  Should you not consent your full name and business name being shared with the event host, please contact [email protected] within three working days of the event taking place, with details of the event.

Further information

  • To help ensure things run smoothly, please refer to our Events terms and conditions here.
  • We want all attendees to feel welcome - please read our statement on Diversity and inclusion here.
  • Joining our virtual networking for the first time? Find out more about FSB virtual events and a quick guide to getting started here.