Find and engage with your audience in a way that converts rather than creates noise

In this two hour workshop, Emily and Alan Braithwaite from Yellow Tuxedo will ensure that you have a clear understanding about your social media and content plan for 2024 and beyond. Not only will we discuss what your social media plan should look like, but we will discuss how you can streamline your workflow to ensure that your content works harder for you especially when you are busy running other aspects of your business 

Alan and Emily Braithwaite

We will discuss where to find your customers, how you can talk to them and how to effectively engage your audience in a way that converts rather than just creates noise. 
By the end of this session you will understand how social media fits into the wider picture of your online visibility strategy with a clear overarching plan of action for 12 months ahead in your business. 

This event is part of our November Business School series. Each week in November we are running two sessions on a topic which has been flagged by our members as something they’d like to learn more about to help their business.

Price for this session*
FSB members £20.00
Non-members £40.00

*We have capped these events to 25 people to ensure that each paid delegate receives the best experience possible. Therefore each booking is for one person only. Any additional people attending would need to register and join via their own unique booking link.

This is an interactive workshop session on the Zoom platform and will not be recorded to ensure delegates can ask questions specifically related to their own business.

November Business School series (click on the date to book): 


November AM Session 10am-12noon

November PM Session 6-8pm
Sales - finding and converting leads

Tues 7

Thurs 9

Finance - managing your accounts and cash flow

Tues 14

Thurs 16

Video - using video to promote your business

Tues 21

Thurs 23

Social Media Plan - identifying where to find your customers and how to plan your social media

Tues 28

Event contact

For general enquiries regarding the event, please telephone our dedicated events helpline 01253 336028 or email [email protected]

To enable FSB to deliver a high level of customer service at our events, and to tailor the content where appropriate, we will share your full name and business name with the host of the event you have registered to attend. The event hosts are representatives of FSB who irretrievably delete your details following the event.  Should you not consent your full name and business name being shared with the event host, please contact [email protected] within three working days of the event taking place, with details of the event.

Further information

  • To help ensure things run smoothly, please refer to our Events terms and conditions here.
  • We want all attendees to feel welcome - please read our statement on Diversity and inclusion here.
  • Joining our virtual networking for the first time? Find out more about FSB virtual events and a quick guide to getting started here.