Explore where videos can be used in your business, and establish a plan

Event details

Jeremy Mason, the facilitator, recently ran a taster session for FSB titled ‘Using and creating video to grow your business ’, which is available to ‘catch up’ at our FSB on Demand channel. 

We recommend that if you haven’t already watched this webinar, it is excellent preparation for attending this session.

Content covered in this first session includes: 

  • Setting Goals / Profiling Audience (avatars)
  • CLV & Customer Journey / where video can be used in your business
  • Topics - Niche research / video production plan

In this interactive session, you will identify your target audience(s). You will get to understand the value new clients add to the bottom line of your businesses. You will devise a plan as to where videos can be implemented within your customer journey. You will understand your niche, who your competitors are and how to differentiate from them. You will also sketch out a plan for the first few videos you need to create.

Attendance at this workshop can be counted towards your CPD target, set by your own professional membership or governing body.

You can choose whether to attend this session as a stand-alone, or whether to participate in all three sessions in the series. Attendance at all 3 is recommended.  By attending all three of these virtual sessions, you will have gone through the processes necessary to create your own video marketing strategy which you can then implement independently. Each session requires a separate booking.

Price per training session:
FSB members £15.00
non FSB members £30.00

Session 2 Video Creation Workshop - 4 Feb requires a separate booking here
Session 3 Video Implementation Workshop - 11 Feb requires a separate booking here

Numbers capped at 25. This is an interactive workshop session on Zoom Meeting platform and wil not be recorded to ensure delegates can ask questions specifically related to your business.

Event contact

For general enquiries regarding the event, please telephone our dedicated events helpline 01253 336028 or email [email protected]

Further information

  • New to virtual networking? Find out more about FSB virtual events and a quick guide to getting started here.
  • We want all attendees to feel welcome - please read our statement on Diversity and inclusion here.
  • To help ensure things run smoothly, please refer to our Events terms and conditions here.