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10 Ways to Make an Impact on Linkedin

  • Blog
  • 16 October 2015

Here at the Federation of Small Businesses, we are seeing numerous members takeLinkedIn advantage of LinkedIn. It can be an extremely useful networking tool for individuals and SMEs. Creating a professional profile can open up many doors. So how can organisations maximise the impact of their LinkedIn profile?

10 Ways to Make an Impact on Linkedin

Customise your URL

Although there are only marginal search engine benefits to using a "vanity" web address (URL), it is good practice for organisations to associate their LinkedIn profile URL with the company name. Doing so assists other individuals and companies in finding you and you even can add the customised URL to business cards.

Use keywords

Keywords are important if you want your organisation to be visible in the major search engines. If you are unsure as to the keywords relevant to your specific line of business, there are a number of free online tools to assist in identifying relevant searched-for phrases.

Don't forget, while you want to be easily found in the search engines, it is counter-productive to list the same keywords over and over again on your profile. Instead include keywords naturally and use longer search phrases where they are relevant.

Keyword optimised headings

Using keywords naturally in headings will also improve your online presence. This may include ensuring that job titles include keywords where possible. For example, if you are a Blog Manager, the title Marketing Strategy Blog Manager could provide a descriptive title that is optimised for the search engines.

Turn Off Privacy Features

Unless your profile is completely public, search engines will not pick it up. It is therefore important to adjust privacy settings accordingly.

Advertise your blog

A blog is invaluable for any business, no matter how large or small. A recent study by Technorati suggests that almost a third (31 per cent) of consumers are influenced by blog articles. The Federation of Small Businesses recommends starting a blog and regularly updating it. Posting the articles on LinkedIn will enable organisations to reach out to relevant professionals and increase visibility and credibility.

Upload a photo

Many LinkedIn users have failed to fully complete their profiles and, as such, are simply not getting the most out of the platform. Uploading a professional looking photo is an important aspect in ensuring the profile page appears credible.

Connect more

Many firms find that their network on LinkedIn is considerably smaller than that associated with their Facebook presence. If this is the case then it's time to use some of the tools available on LinkedIn to find additional connections. This includes a search of your email contacts. For LinkedIn to work as it was designed, the more connections your organisation has, the better.

Get involved with relevant groups

According to LinkedIn each LinkedIn user is, on average, connected to 7 groups. This indicates that the LinkedIn community is being used. At least 70 per cent of consumers use these groups as part of their buying decisions, networking and research. Organisations should therefore look to join as many relevant groups as possible in order to maximise their accessibility, expand networks and improve their profile reach. Regularly participating in groups in a non-promotional capacity is a good networking habit to get in to.

Get your timing right

Carefully consider your timing when it comes to linking to blog posts and writing LinkedIn status updates. You will want to ensure that posts are relevant to the business environment and that as many people as possible read and hopefully share each one with their own networks.

Use your status to project a professional profile

LinkedIn can be used to actively promote your organisation within its market. Posting a number of carefully thought out status updates, between the hours of 6am and 12am will ensure maximum exposure to connections on your 1st, 2nd and 3rd level. Each post must be professional, informative and relevant. Think quality not quantity.


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