It is vital that consumers and businesses across the UK have the right connections to meet their needs. The government’s ambition is for a minimum of 85% gigabit-capable broadband coverage by 2025. The private sector has already committed billions of pounds to rolling out next-generation gigabit-capable infrastructure. Alongside this, the government has committed £5 billion to support gigabit-capable broadband rollout to the hardest to reach areas of the UK.
However, supply is only one part of the picture. Demand for gigabit-capable broadband is an important consideration. Understanding the barriers to gigabit adoption for businesses and consumers is essential to stimulating demand and ensuring the benefits of this technology are felt across the economy. Faster uptake of gigabit-capable technologies will also support the private sector investment case for faster rollout of this next-generation connectivity.
That is why in August 2020, the government asked Which? (the UK’s consumer champion), the Confederation of British Industry (CBI) and the Federation of Small Businesses (FSB) to convene the Gigabit Take-up Advisory Group (GigaTAG). The GigaTAG wants to encourage migration to gigabit-capable networks and the adoption of gigabit-capable services (i.e. services at or around 1000 Mbps), where consumers and businesses can benefit from them, as soon as possible.
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