FSB Member Stories: Edward Crowther, My Square Metre

FSB Member Story 6 Apr 2023

Eco-conscious Edward Crowther launched My Square Metre to help individuals and businesses make a difference for the planet through planting wildflowers.

Edward Crowther is the founder of My Square Metre, which plants wildflowers for businesses and helps them with advertising to back up their environmental impact. Since 2021, the business has planted 239 square metres of meadowland with 179k wildflowers, offsetting 715kg of CO2. Edward teamed up with the University of Lincoln to perform surveys and develop a planting policy to strategically target land that will have the most impact.

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