Destination Digital

How small firms can unlock the benefits of global e-commerce

There is no single recognised and accepted definition of ‘digital trade’. However, there is a growing consensus that it encompasses digitally enabled transactions in trade in goods and services which can be digitally or physically delivered and which involves consumers, businesses and governments.

For instance, a digital trade transaction can include a paperback that is ordered through an online bookseller that is physically delivered or an e-book that is purchased and downloaded to an e-reader or tablet. As a result, digital trade is generally interchangeable with electronic commerce, or e-commerce for short.

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