With online retail in the UK valued at £116.9 billion in 2022, there’s a huge opportunity for small businesses to take advantage of e-commerce trends. Whether you’re looking to launch your own online offering or expand your traditional retail business, you’ll find valuable advice and guidance to help you start and grow your e-commerce business. Learn how to set up, manage, and market your own online business with expert resources from the Federation of Small Businesses.
Getting started with e-commerce
Take your business online with confidence and learn the basics of e-commerce. You’ll discover the different types of e-commerce models, how it can benefit your business, and the platforms you can use to launch your store.
Find out everything you need to know about selling your products in an online marketplace with our easy-to-follow introductory guide.
Want to start selling online but don’t know what platform to go for? We look at the different e-commerce platforms available to businesses and provide an impartial overview of each.
Let’s delve into the online retail world, from online marketplaces to creating your own digital store. Here’s how you can use e-commerce to reach new customers and grow your business.
Setting up your online shop
Once you’ve decided which e-commerce platform or online marketplace is best for you, it’s time to set up your digital shop window. From creating the perfect product listing to ensuring you’re compliant with e-commerce laws and payment standards, we’ve got you covered.
Selling online? You've only got one shot when creating the perfect product listing. Here are four best practices you can follow to engage potential customers, win clicks and boost sales.
It’s easier than ever for anyone to start an online business. Experts at FSB Funding Platform and Credit Passport explain how you can position your brand as trustworthy in the digital world to increase your sales.
Protect your business and take steps to ensure your e-commerce website is legally compliant with FSB Legal and Business Hub’s beginner-friendly guide.
Marketing your e-commerce store
You’ve created your online store, listed your products, and are ready for your first online sale. In this next section, you’ll find effective ways to drive traffic to your website and get your business noticed by your target audience.
From keywords to backlinks, make the most out of your e-commerce efforts by learning how to optimise your online store for SEO with our top tips.
Learn about how you can leverage email marketing to increase your e-commerce sales and build customer loyalty with our easy-to-follow guide.
Download our free guide for FSB members and level up your digital game without breaking the bank.
Developing customer service skills
Keeping your customers happy can lead to repeat purchases and positive reviews, which can help to build trust with potential buyers. Learn how you can use feedback to show off your customer service skills, even when you're faced with a negative comment.
This webinar is designed for small business owners who are looking to unlock the potential of a customer-centric approach and take revenue to new heights.
Learn how to claim your business page, set up your Trustpilot account, and discover top tips for responding to both positive and negative reviews.
Discover how you can take advantage of online reviews to boost your sales, improve your conversations, and get in front of more customers.