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Marketing whitepaper: What role does video play in online marketing?

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When it comes to video marketing, there’s an accepted belief that the industry is growing incredibly quickly.

Statistics abound regarding video’s effectiveness, but many of them are old and overly-recycled - new research is surprisingly thin on the ground, and that’s made it difficult to build an accurate picture of what’s really happening in the industry.

Wyzowl ran their first ‘State of Video Marketing’ survey in early 2015 and were fascinated by what they found.

In their 2016 survey, they are looking to build on these foundations, while dramatically increasing their scope and focus. Whereas last year’s survey focused exclusively on video from a business point-of-view - spending, ROI and strategy - this year they want to drill down into the audience’s take on branded video as well. What role does video play in their online experience?

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