Lead generation on LinkedIn, how to create engaging content using AI, finding your perfect prospect, engaging them, and convert lead to sale!

Learn how to win new business using LinkedIn, and discover the secret to maximising the platform as a lead generation tool! In this session you'll also learnhow to create engaging LinkedIn content using AI, how to find your perfect prospect, engage them, and convert lead to sale!

How to get business from LinkedIn (45 Mins + 15 mins Q&A)

  • What is LinkedIn and why should I invest time in it?
  • How to get a perfect LinkedIn headline in three steps
  • How to turn your profile into a lead generating machine
  • How do I build credibility as the industry expert?
  • How to create engaging content using AI
  • Sales Navigator – what is it and how do I use it to generate business?
  • How do I find my ideal target prospects and engage with them?
  • How to write engaging messages with a strong call to action
  • How to build a consistent LinkedIn lead gen strategy

About our speaker…

Ian is the driving force behind IN Social, a leading digital marketing agency renowned for its innovative LinkedIn strategies. He specialises in elevating LinkedIn profiles and enhancing client engagement, enabling professionals and businesses to achieve greater visibility and connect with their target markets effectively.  


  • What is LinkedIn and why should I invest time in it?
  • How to get a perfect LinkedIn headline in 3 steps:
    • Who specifically do you help?
    • What do you help them achieve, what are the outcomes/ benefits
    • How do you do this?
    • What are the keywords?
    • Putting that all together
  • Top tips & hacks- How to get the best out from your profile:
    • Specific and simple tips on improving your profile
    • Interactive session – Score yourself on each of the tips
    • Commit to specific points to take away and implement
  • Sales Navigator – What is it and how do I use it to generate business:
    • What is Sales Navigator and what’s its purpose?
    • Targeting – How to drill down your searches to connect with the right people
  • LinkedIn dating! (Prospecting):
    • How do you build real quality relationships with people who you genuinely feel there is an opportunity to do business together?
    • 1st Date, 2nd Date, Meet the Parents
    • How do I get help?
  • Finding your ideal Target Prospects
    • Searching on a Basic Account
    • Advanced Search using Sales Navigator.
  • Writing Engaging Messages
    • How to grabs someone’s attention
    • How to get their Interest
    • How to encourage them to act

This session also features a short presentation from the GM Business Growth Hub exploring some of the free, local business support initiatives they currently have on offer for GM registered businesses.

Further information

This is one of many FSB events run across the UK. Be sure to follow @FSBManchester on Twitter plus FSB Greater Manchester on Facebook for regular information to support your business.