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What is affiliate marketing, and how could it help your SME?

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Marketing has been key to the success of many and it’s great to see the affiliate channel being used by groups of all sizes to cut through the noise on an international scale.

UK e-commerce sales topped a staggering £133 billion in 2016 (Business Insider, 2017), 16% higher than 2015, and contributing to a global total way into the multi-trillions. The
fact that these figures will reach even greater heights in the years that follow is simply an added bonus, as the opportunity to earn is already here.


If only such a well-cultivated environment equated to guaranteed success for our homegrown businesses. Today’s companies must think bigger, think smarter and be more agile to fend off competition from all angles. They sell in a market where any new start-up can steal the march on a 20-year-old global corporation, provided the approach is right.

 

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