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The Wales Policy Unit Team

As the body that determines our campaigning priorities and stances on key issues in Wales, the Wales Policy Unit is made up of members from across the country, representing various backgrounds, industries and skills of our small business community.

Ben Francis

Ben Francis

Welsh Policy Unit Chair
Hygrove Homes

A qualified solicitor, Ben is Director of family-owned house building business, Hygrove Homes. Based in Swansea, the property development and house building business has sites in England and Wales. Ben was the first recipient of the Francesca Kemp Community Award in recognition of his contribution to his local small business community.

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Jenny Evans

Jenny Kate Ltd

Jenny is the youngest member of the Wales Policy Unit at 24. She’s the founder of Jenny Kate Ltd, a luxury, British-manufactured, homeware and fashion accessories brand. Since graduating from Cardiff Metropolitan University last year, her company has grown significantly, currently employing 10 members of staff across two offices in Cardiff and Plymouth.


Lisa-Marie Brown 

Lisa Marie Brown

Pinkspiration

Lisa is founder of the multi award winning business Pinkspiration which ranks on the Natwest SE100. She has been nominated as Top 10 Business Woman in Wales, and is an expert working in the construction industry. Her career started by re-building one empty room, and now spans to working on Wales’ largest road scheme – the A465 – which is a £400 million programme. Leading the way to encourage diversity in business and industry her projects are innovative and push the boundaries. Her work has reached more than 20 million people worldwide.  Lisa has now written, produced and directed a new TV programme Transforming Spaces: Design Factor for ITV, which has re-built 17 empty spaces up skilling more than 6,500 young people and community members supporting them into careers in industry.


John Hurst

John Hurst

b2b IT Services

John Hurst completed his first management buy-in in 2009 and completed his MBA (Distinction) at Cardiff University Business School in 2010. From 2012 to 2016, John was Managing Director of a Wales-based manufacturing firm exporting to over 110 countries.

John is now an owner/director of b2b IT Services, an IT support company based in Cardiff. Having completed the management buy-in during 2016 the business has grown more than 40% and is now servicing clients around the world.


Alan Cooper

Alan Cooper

Blue Fox

Alan has worked all his life in mapping, starting off in the Civil Service in nature conservation, he progressed to surveying with the Forestry Commission and along the way collected an HND in Surveying and Photogrammetry.

Alan decided to establish his own company – Blue Fox – and within a year was providing mapping services to all the large UK cartographic companies who wanted to move from traditional manual methods to those using computers. He was persuaded to join a company with the opportunity to build the databases behind SATNAVs and over the next few years he worked in Europe, the USA, Morocco and Saudi Arabia on major cartographic projects including mapping the fallout of the Chernobyl disaster with the EU.

Alan later returned to his business, and today Blue Fox is a leading UK company delivering web mapping and consultation services along with the more traditional maps to Local Authorities.


Lawrence Bailey

Lawrence Bailey

Whiterock Consulting

Lawrence Bailey runs a specialist public affairs firm based in Swansea. The company provides support and advice for a diverse range of clients in commercial and public sector activities across the UK. He is a former council leader with a professional background in quality and business systems.


Ian Nellist

Ian Nellist

Electronic Spider

Ian is a chartered accountant with over 38 years’ experience. He qualified at a major international practice before moving to become finance director at two large groups of companies.  Ian has been based in Gwynedd for over 25 years and currently runs a web design and stock photography business.


Frits Van Calker

Frits Van Calker

RFIDdirect

With over 25 years’ experience in the RFID industry, Frits is currently director of RFIDdirect and works on several major RFID projects across the UK and Europe as a respected authority in RFID, often being called upon as in international keynote speaker. He has personally developed and deployed successful RFID solution in many industries.


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Dawn Evans

Ajuda

Dawn Evans is CEO of vocational training company, Ajuda, as well as being a serial entrepreneur, public speaker, business coach and qualified professional trainer. Over the past 20 years Dawn has developed a reputation for successfully delivering and implementing a variety of training programmes. Dawn has a vast amount of business experience and specialises in motivating, inspiring in developing people & business.

With a degree in Education (PGCE), ILM Level 7 in Sustainable leadership and a degree in coaching and mentoring for Entrepreneurial Practice, she has used these qualifications and put it into practice developing Ajuda into the success it is today.


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Ashley Rogers

Gill and Shaw Ltd

In between his membership of regional Boards in North Wales including the executive committee for the North Wales Growth Deal (the NWEAB) and Chairing the North Wales Mersey Dee Business Council, Ashley runs his own marketing and business development consultancy, Gill & Shaw Ltd. He’s also studying Environmental Sciences with the Open University part time, continuing his passion for lifelong learning.


Mel Byles

Mel Byles

MSB Partnership

Melvin is a self-employed sales and marketing consultant who was educated in Europe and the Far East. Upon leaving education, Melvin entered employment in a number of roles including the police force, before spending 32 years in the office supplies industry. Melvin now works with the self-employed and small businesses on their sales and marketing strategies.


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Rhys Watkins

Crafty Devil

Crafty Devil was established in 2014 by Rhys Watkins and his best friend in Rhys’ garden shed in West Cardiff. Crafty Devil Brewing are Cardiff’s alternative to the corporate mass producing breweries. A truly independent and staunchly proud Cardiff Brewery, Crafty Devil Brewing are now brewing in Ninian Park Road, Canton and have recently opened Beelzebub Bar in the centre of Cardiff.


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Anna Burke

Animated Technologies

After working in the marketing department at the family-run jewellery company, Clogau in North Wales, Anna set up a creative agency called White Wabbit Studios in 2015, which later became Animated Technologies. Since the rebrand, the company has seen considerable success in winning multiple new business contracts with established engineering companies.


For more information on the Wales Policy Unit contact wales.policy@fsb.org.uk