How to use LinkedIn to build your business

Webinar 10 Jul 2023

This webinar explores how to increase your visibility and engagement on LinkedIn to deliver a real ROI for your business.

LinkedIn is the leading platform for businesses. But driving up engagement and seeing results can be tough. If you're looking to use LinkedIn better to build your business, make sure you sign up for our free webinar with LinkedIn expert, Mark White.

Top tips and techniques for effective engagement 

LinkedIn is about creating relationships, being remembered by our networks, and receiving referrals as a result. Used right - it can deliver a real ROI for your business. Used wrong - it can feel like it's impossible to stand out from the crowd.

In this session, we give you the tips and techniques to make LinkedIn work for you – finding the right people to talk to, joining and starting conversations that cut through, and looking at the best ways to attract (and keep) people’s attention.

The webinar covers:

  • Creating a LinkedIn strategy that gets you involved and noticed
  • Increasing connections and engagement from people you want to talk to
  • Tried and tested techniques if you are getting ghosted

At the end of the webinar you'll be able to approach LinkedIn with confidence and increase your visibility to valuable connections.

About the trainer


Mark White - "The LinkedIn Professional"

After a 12 year career in international sales & marketing and an MBA, Mark has focused his efforts on helping organisations and individuals to develop their business and market themselves more effectively online.

The last 14 years have been dedicated exclusively to LinkedIn, delivering in-house team training to over 490 companies with the focus primarily around its application to business development, marketing, personal branding, and recruitment. He provides bespoke team training, group sessions, and 1-2-1 coaching both in-person and remotely.

Webinar host 


Candy Richards - FSB Development Manager (East Anglia)

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