Paul Gadd, Superfast Business Wales digital adviser, explains how social media marketing can help you grow your business.
With billions of people using social media platforms, they are without doubt one of the best places to start promoting your business and connecting with your target audience.
With that in mind, let's have a look at the benefits of social media and how this can grow your business.
Book onto one of our free Superfast Business Wales social media webinars.
Raising your brand awareness
One of the main advantages of using social media platforms like Facebook, LinkedIn, Pinterest, Twitter, and Instagram is that you can connect with customers. You get to reach new people, show them what you can offer, and in the end that can be an extraordinary advantage. Usually customer acquisition costs can be very high, but with help from social media, you can put your brand in front of thousands of potential customers at little or no cost.
A great way to boost your SEO
Another advantage of social media is that it can help boost your search engine rankings. Ranking in the top positions for keywords will help improve your web visitor numbers and bring in great results. It’s a very good approach, since social media can direct more traffic for your keywords, which in turn leads to better SEO.
Social media platforms have a high conversion rate
When you use social media websites, you make people trust you and that means you are generating more sales in the long run. This leads to high conversion rates, which is extremely important if you want to increase your profits, while pushing your business to the next level in an engaging and empowering manner.
Improved customer satisfaction
Once you use social media to promote your business, you will find it easier to figure out what customers need from you and what they want improved. That leads to a much better customer satisfaction rate, and in the end it’s what makes a huge difference. Once your customers are happy, they become repeat clients and they will also recommend your business to others.
So, it’s the best of both worlds. You’re also getting more brand authority as well. Getting marketplace insights and understanding what customers want is a huge advantage, since you get to be laser-focused on growth and delivering the best value.
Yes, promoting your business on social media is a lot cheaper when compared to traditional marketing methods. You can stick to a budget, but not only that, social enables you to reach a lot more people to help you make those all-important sales.
If you are growing your business on a budget, social media can be a great option. It allows you to reach new markets, generate repeat business, while also gaining much-needed feedback. All you have to do is to give social media platforms like Facebook, LinkedIn, Twitter, Instagram, and Pinterest a try. Post often, listen to your audience and convey the best value you can, then results can be second to none!
And finally, speak to an expert
Superfast Business Wales have free webinars on social media, covering both basic and advanced levels. Book yourself onto one of our free courses and follow up with tailored advice from myself or one of my colleagues in the business adviser team. Get in touch to find out more.