This event is designed to benefit entrepreneurs, the self-employed and small businesses from across the Hampshire and Wiltshire region, at the Army Flying Museum. Join us to network, listen in to our expert speakers with top tips for your business and to browse our range of exhibition stands.This includes a complimentary light lunch. 

Make your business fly!

Our Headline Sponsor – Zoho UK

Josh Pope, Regional Account Manager for Zoho UK – ‘Navigating the Marketing and Sales Funnel for Success’

Josh, a Regional Account Manager at Zoho, works with UK businesses to help them overcome the challenges they may encounter with the day to day running of their business. In his session, he will explore the relationship between the marketing and sales funnel and offer insights into how to get the most out of them.

Emily and Alan Braithwaite from Yellow Tuxedo - ‘Piloting Your Way Through Social Media’

Meet Emily and Alan Braithwaite, the dynamic duo behind Yellow Tuxedo, the internet's brightest online visibility specialists! They are not your average marketing company. They are all about teaching people how to stand out in the crowd for themselves with practical support, training and mentorship.

Emily and Alan will demonstrate how social media fits as such an important part of your online visibility.  

By cutting out the noise and focusing on a few core areas you can really amplify your presence and use it as an incredible tool for both growth of your business and growth of your network.

Takeaways:

• Flight plan- understanding the journey and destination
• Altitude adjustment- How to amplify your social media in a way that feels right to you
• Dealing with turbulence- Managing time and expectations.
• Instrument navigation- Leveraging tools to support you
• Safe landing- Celebrating milestones and successes

Nicky Rudd from Padua Communications  - ‘Lift Off Your Small Business Marketing’

A Chartered Marketer and a Fellow of the Chartered Institute of Marketing (CIM), Nicky Rudd is the MD of Padua Communications, a content marketing and PR agency that she founded in 2009.

Nicky’s talk will help you find a clear way to manage your marketing activity, so it’s simple and focused.

Takeaways:

• Inspiration to find your creativity
• Helping you with storytelling ideas
• Advice on content creation
• Time management for effective marketing
• How to focus on the real story that will get you brand awareness and sales

Hear a bit more from Nicky Rudd in this video.

Tom Vaughton from Varn – ‘Getting Your Business Visible’

Tom has worked in the world of SEO over 20 years & is CEO of Varn, which he founded in 2010. Varn is a specialist SEO agency that knows all there is to know about search marketing.

Tom’s talk will help you understand the importance and value of effective SEO marketing strategies for your business.  He will share what success (& failure) in SEO has taught him about what you need to focus on for the next decade, if you want to be visible online to ensure people can find your business in a search.

Takeaways:

• What is ‘good’ SEO?
• What is the history of SEO and why is that important?
• What is effective long-term SEO?  Tom will share 8 principles to follow
• What’s changing in search?
• What are the 6 trends to keep an eye on in search marketing?

Jeremy Mason – ‘How to Take Your Video to a Higher Altitude’     

Jeremy is an award-winning TV pro and marketer whose work includes concert films at the Royal Albert Hall.

Jeremy’s talk will give you clarity around how to create effective video - that will deliver Return on Investment (ROI) for your business.

Takeaways:

• Why you should be making video

• How to start making video now
• How to create video with your audience in mind

• How to talk about the right thing, at the right time, to the right people
• Where to get more video support

Kelly West and James West from ONLE Networking - 'Break the Networking Sound Barrier'

Kelly and James are the husband and wife team behind ONLE Networking, the business network for people who like people. They have gained so much from networking - including each other - and now help other business owners tap into the wealth of potential offered by business networking.

When networking, do you feel like no one is listening to you? Are your social media posts failing to get a response? Kelly and James, founders of ONLE Networking, explain that with most of us experiencing information overload, reframing how you communicate to get attention from others is a must.

Takeaways:

• Learn how successful communicators make themselves heard without shouting.
• No one wants to read marketing messages - so stop sharing them.
• If you want an engaged community, engage the community.
• Take opportunities to listen - to gain support and learn about the language that will resonate with your audience
• Be concise and use the limited time you have to speak wisely.

Alexander Coles from Botlib.ai - 'A.I. To Let Your Business Fly'

Alexander has always been fascinated by new technologies and with a background working for innovative tech startups or advising them. He made the pivot last year from delivering training in A.I to now implementing it.

Did you know 95% of SP500 companies use A.I yet only 30% of small businesses do?

Change is a catalyst for causing action, to succeed we must have an open mindset to the change, then understand it, and strategically use it.

Takeaways: 

• How to be proficient in getting the result you want from A.I. 
• How to understand the landscape of competitors using it
• Learn how A.I. Agents are the current and future use case
• Discover voice A.I. and its implications
• Find out about options to perform a Business A.I. Audit

Hosted by Ruth Lambert

Ruth is FSB Development Manager for Somerset and Wiltshire.

As an FSB Development Manager, Ruth represents thousands of small businesses by lobbying for them locally and providing both one to one support and local events.

She regularly speaks to local media to keep the issues facing our small business community front and centre of local debate.