Elevate your business at the FSB Bootcamp Branding Brilliance event. Join us on 25 April for insights, networking, and growth!

Event Details

Join us on Thursday 25 April 2024, at the stunning Peak Edge Hotel in Chesterfield for a transformative one-day FSB Bootcamp in partnership with The Department of Business and Trade (DBT). Amidst the serene and scenic surroundings, away from the hustle and bustle, you'll immerse yourself in a day designed to equip small businesses with the insights they need to achieve 'Branding Brilliance' and drive their success.

Our event is all about empowering you to unlock your business's full potential. With a focus on revitalising your brand and captivating your audience, our five remarkable speakers are ready to share actionable strategies that will set you apart in the market. Engage with fellow entrepreneurs and connect with exhibitors showcasing tailored programmes, products, and services aimed at boosting your business growth.

We understand the value of reflection, which is why we've crafted an event that provides both insightful learning and ample time to digest and apply the knowledge gained. This is your chance to refine your branding strategies, enhance your business's trajectory, and experience the serenity that comes from being in an environment designed to foster both headspace and wellbeing. Mark your calendar for a day of discovery and growth, from 8.45am to 3.00pm, and secure your spot for the 'Branding Brilliance' journey. Your business deserves this investment in its future. Reserve your spot today!

Bootcamp: Arrive at 8.45am (for 9.00am start) - 3pm 

Free-to-attend. The Bootcamp is your chance to hear from inspirational speakers to help you develop and grow your business. This includes a break, with complimentary drinks, and a light lunch. 

Browse our exhibitor stands (if you would like to be an exhibitor, please book here)


We are delighted that Rachel Hayward is hosting our event. Rachel is the MD of multiple award-winning procurement consultancy Ask the Chameleon Ltd and is an experienced bid writer with specific expertise in Central Government Departments (eg DfE, DWP), UKSPF, European and private tenders and contracts for SME’s and grant funding for the third sector. A trustee of The Star Trust, the Area Lead for the Federation of Small Business in D2N2, and small business representative on the D2N2 LEP Business Growth subgroup, Rachel is also a small business coach and mentor for Enterprise Nation and NatWest Accelerator Programme.

A long time advocate of business awards to shine a light on the many accomplishments of small businesses, Rachel is currently the FSB's Self Employed/Freelancer East Midlands winner 2024.


Dawn Edwards, from Challenge Consulting - Shining a light on Brilliant Leadership by building a compelling Personal Brand
Dawn Edwards, managing director of Challenge Consulting - Effective leadership and strategic management insights can be directly linked to the creation of branding brilliance, as they guide a company in cultivating a strong organisational culture, fostering innovation, and aligning brand values with customer expectations.

Eldon Chinyamakobvu, Director of Auto Everything - Revolutionise Your Brand with the Power of AI
Eldon Chinyamakobvu, an artificial intelligence expert - Incorporating AI into branding strategies requires careful planning and integration, but when done right, it can lead to more consistent, data-driven, and customer-centric branding efforts, ultimately contributing to branding brilliance and long-term success.

Jonny Prest from Seed Creativity - Remodelling your brand for Net Zero
Jonny Prest, Strategy Director at Seed, explores how understanding and empathising with our audiences can create campaigns and content that have a better chance of motivating positive behaviour change. To get to Net Zero we need creativity. Brands must be hyper-connected and deliver stories that are more thoughtful and constructive. Conversations about climate change and environmental wellbeing are often unnecessarily polarised and clouded by conflicting information and confusing stories.

Greg Simpson, The Experts' Expert - PR as a foundation to Branding Brilliance
Public relations insights serve as the strategic foundation upon which branding brilliance is built, shaping a brand's image, reputation, and connection with its audience. Learn how to think like a Journalist and become a media asset, not a marketing liability.

Josh Pope from Zoho UK - Beyond Brand: Navigating the Marketing and Sales Funnel for Success
Josh, a Regional Account Manager at Zoho, works with UK businesses to help them overcome the challenges they may encounter with the day to day running of their business. In his session, he will explore the relationship between the marketing and sales funnel and offer insights into how to get the most out of them. 


  • 8.45:   Arrival and networking 
  • 9.00:   Networking Session
  • 9.50:   Welcome by host Rachel Hayward and Department for Business & Trade
  • 10.05: Session 1: Greg Simpson
  • 10.35: Session 2: Jonny Prest
  • 10.55: Break/Tea & Coffee
  • 11.20: Session 3: Eldon Chinyamakobvu 
  • 11.45: Host - Q & A with the speakers so far
  • 12:20 Overview of Exhibitors
  • 12.30: Lunch, networking and enjoy the grounds 
  • 13.15: Welcome back
  • 13.20: Session 4: Josh Pope
  • 13.45: Session 5: Dawn Edwards
  • 14.10: Q and A with Speakers from the afternoon sessions
  • 14.35: Takeaways and Summary 
  • 15.00: Goodbye and Close

Take a look at our video of the stunning venue: https://youtu.be/Q8m8Vzrs06E

Car parking : Complimentary car parking is available at the venue. There is overflow car parking available at the Red Lion Resturant.

We look forward to seeing you there!

This event is hosted in partnership with Department for Business and Trade (DBT) and in partnership with Zoho.

For those that opt in for this event, we will share your business contact details with Department for Business and Trade and Zoho. They may contact you with information from this event as well as product information and other information relevant to you. Department for Business and Trade will process your data in accordance with their Privacy Notice, Zoho will process your data in accordance with their Privacy Policy. You can withdraw your consent at any time.

Interested in our Bootcamp series? See our full programme of Bootcamp events here.

Further information

  • To help ensure things run smoothly, please refer to our Events terms and conditions here.
  • We want all attendees to feel welcome - please read our statement on Diversity and inclusion here.
  • Joining our virtual networking for the first time? Find out more about FSB virtual events and a quick guide to getting started here.

Event Contact

Please contact Jacqueline Richardson for any further information.