Find out how to elevate your brand awareness.

Event details

Join us for session to find out the '5 PR things every small biz owner in Northern Ireland needs to know' with our wonderful guest speaker, Sara McCracken.

Sara will give you the best tips on how to ensure your positive business stories work successfully for your business to elevate your brand awareness and expand your audience reach. She will also look at some of the best advice for writing creative and motivating press releases to help your media presence.

The event will be hosted by Roisin McAliskey, FSB NI Development Manager.

Sara McCracken FCIPR MBA is an award-winning PR and communications specialist with more than 20 years’ experience in different areas including environment, health, education, politics, equestrian and agri-rural businesses. She has worked in a range of businesses - a trade union, charities, political party, membership organisations and an alpaca farm.

Sara loves developing strategies that effect change. She has worked in established businesses and new organisations at a senior level, implementing creative PR solutions and processes to manage reputation and raise profile, and can provide expert advice on a range of issues, through workshops and one to ones.

From writing press releases, pitching stories and securing media coverage, to preparing spokespeople for media interviews and political committee appearances, Sara encourages a storytelling approach to ensure key messages are heard.

Her specialities include: PR and communications, strategy development, connecting people, facilitation, events management, editing, speech writing, leadership development, media interview preparation and campaigns. 

Away from work, Sara spends time with her two girls, husband and growing menagerie of Max the dog, cats, ponies, chickens and sheep.


Event contact

For help and support regarding this event, please telephone our dedicated events helpline 01253 336028 or email [email protected].

Further information

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  • We want all attendees to feel welcome - please read our statement on Diversity and inclusion here.
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