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05 November 2019

FSB Wales Blog: Business of the Month November 2019: Myddfai Trading Company – where ethics are the heart and soul of a business

Mydffai produces and sells smellies with a difference.

Mydffai produces and sells smellies with a difference.

Myddfai Trading Company, based near Llangadog in Carmarthenshire is a social enterprise producing luxury toiletries.

The social enterprise produces luxury, ethical toiletries and was established in 2010 by the village community. The business has grown and developed a great deal in the subsequent decade, and as it approaches its 10th birthday is now under the helm of Managing Director, Mike, and his team.

The unique nature of a social enterprise producing luxury products in the heart of Wales, means that this business really is one of a kind. The team behind Myddfai are as dedicated to their social and environmental commitments as they are to the business itself.

Myddfai’s social mission is to provide work experience for adults with learning difficulties through its business, as well as reinvesting profits in the local area and remaining committed to their environmental credentials. Myddfai helps their staff and volunteers to develop valuable skills, gain work experience and meet new people. They are currently a team of 14 plus support staff.

Myddfai are also committed to minimising their impact on the environment and have taken several steps recently; moving from plastic to glass bottles, and from plastic to cardboard packaging, recycling leftover plastic instead of sending to landfill and other means of reducing their impact on the environment. This has been met with overwhelming positivity by their customers, coming as it does as a time when many of us are increasingly aware of our impact upon the environment.

All Myddfai products are UK-made and are SLS, Paraben and cruelty free.

At Myddfai, they sell directly to consumers through stockists and their websites, as well as working with trade customers such as hotels. They are particularly popular with Welsh hotels who want to support a local Welsh business, which has helped their brand become recognised across the country – and beyond! Myddfai also have customers around Europe with this international trade steadily growing.

Myddfai continues to grow predominantly through word of mouth and a reputation for high quality products and an ethical business model. The team behind Myddfai have prioritised steady, stable growth, which enables their production capacity and skills base to develop over time, as well as provide a high level of customer service to their loyal consumers.

Myddfai embodies the strong Welsh brand that so many small businesses are known for, and customers can be certain that not only are they purchasing a high-quality product, but they are also supporting a thriving business with community at its heart.