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06 December 2017

Record amount spent with small firms on Small Business Saturday

It was another successful year for Small Business Saturday, with a record amount spent at small firms across the UK and the campaign trending on social media.

A fantastic £748 million was spent with small businesses on December 2, up 4% from the £717m spent last year.

The Federation of Small Businesses (FSB), a big supporter of the campaign which is now in its fifth year, is thrilled so many people got behind their local small firms.

On the day:

  • An estimated £748 million was spent with small businesses across the UK.
  • Amount of local authorities taking part rose from 80% in 2016 to 87% this year.
  • More than 115,000 tweets were sent, reaching more than 115 million people.
  • #SmallBizSat trended at number one on social media in the UK.

FSB representatives were out and about on the day meeting with local business owners as well as politicians including John McDonnell, Greg Clark and Caroline Lucas. 

FSB National Chairman Mike Cherry said: “Once again it’s been was great to see so much support for Small Business Saturday.

“As well as communities getting out there to back their local small businesses, we saw a record number of local authorities embracing the campaign and politicians from across the political spectrum backing small firms.

“Even in the face of pressures including falling confidence and rising costs, small businesses are very resilient- but they do need continued support. Small Business Saturday is a great opportunity to spread the word about the services and products small firms offer their local communities. We encourage people to back their small local businesses all year round.”