A digital strategy is so important for any small business, but where do you start with digital marketing if you’re on a budget?

Even if you don’t have the capacity to hire a team of professionals, there’s plenty you can do to amplify your message without breaking the bank or sacrificing your valuable time. Equipped with free tools, courses, and some technical know-how, you’ll be well on your way to spreading the word online.   

In this guide, we’ll help you to start building and improving your plan so you can engage with current and potential customers online. Whether you’re aiming for increased brand awareness or those all-important sales, you’ll develop a clear direction to reach your goals. 

  • free social media planner 
  • overview of key areas of your digital strategy, from your website to online reviews
  • checklists to follow and tasks to try
  • 5 ways to make the most of your budget  
  • 10 ways to create a successful online advert

More resources from FSB

Using and creating video to grow your business
Video Wed, 06 October 2021

Using and creating video to grow your business

Learn the easy steps you can take to create video that will drive more customers through your door with Jeremy Mason of Motion Picture Video Production

How to attract your ideal clients and customers
Video Wed, 06 October 2021

How to attract your ideal clients and customers

Learn how to increase your conversion rates without using pushy selling techniques with TEDx speaker Laura Payne-Stanley.

How to easily improve your digital strategy on a budget
Article Thu, 24 June 2021

How to easily improve your digital strategy on a budget

Have a big impact with a small budget with our top tips for improving your digital marketing strategy. From research to free courses, grow your online presence with our beginner-friendly guide.