A digital strategy is so important for any small business, but where do you start with digital marketing if you’re on a budget?

Even if you don’t have the capacity to hire a team of professionals, there’s plenty you can do to amplify your message without breaking the bank or sacrificing your valuable time. Equipped with free tools, courses, and some technical know-how, you’ll be well on your way to spreading the word online.   

In this guide, we’ll help you to start building and improving your plan so you can engage with current and potential customers online. Whether you’re aiming for increased brand awareness or those all-important sales, you’ll develop a clear direction to reach your goals. 

  • free social media planner 
  • overview of key areas of your digital strategy, from your website to online reviews
  • checklists to follow and tasks to try
  • 5 ways to make the most of your budget  
  • 10 ways to create a successful online advert

More resources from FSB

Essential guide to PR for small businesses
Article Wed, 17 November 2021

Essential guide to PR for small businesses

Ready to get the word out about your products and services? Find out how you can grow your business by making the most of PR with JournoLink’s guide.

Five tips for branding your small business
Article Tue, 16 November 2021

Five tips for branding your small business

Creating new branding or in need of a refresh? Ben Rothwell, Design Director at This Creative, shares his top five tips for creating a successful brand that makes an impact.

How to create an effective marketing plan
Article Tue, 16 November 2021

How to create an effective marketing plan

Get set for success and grow your business with our guide to writing a marketing plan. Find out why it’s important for small businesses, what you should consider and how to stay one step ahead.