The city is rich in small businesses, so this is a fantastic opportunity to immerse yourself in Scottish business culture!
We’re trying to make everything as easy for you as possible. That includes helpful hints and tips, blogs and guides as to what’s happening and you can take the most from your experience.
If you’re reading this, then you’ve more than likely got your train tickets booked and your suitcase is already half packed. But have you come up with a strategy? Do you know how you’re going to approach the three day event? If not, no need to worry, here are some useful tips to get you off to a great start at what is shaping up to be a world class business event.
Not got your tickets yet? They’re free!
Before the event: Time to prep
Make a plan. Take a look at the agenda and take note of what you would like to achieve from this experience. If you’re looking to build up some social skills the Digital Garage is a must, or if it’s local businesses you’re keen to see then check out the FSB marketplace. We’ve got plenty going on over the three days so make a plan.
Who are you? A simple tip here is to make sure you’re carrying a set of business cards with your contact details on. This is a great way to get your business and name out there to the people you meet over the three days.
What you do? We’re all familiar with our own businesses but can you easily explain this to a potential customer? This is called an elevator pitch and you can read more about them here.
Take a look at your local FSB twitter feed, in the run up to conference these will be full of useful information relating to the events taking place. You may have the opportunity to submit a question to Saturday’s ‘MP Small Business Question Time’.
Set an out of office email, clients are more likely to forgive your absence I you’re attending a small business conference, plus you’re keeping them in the loop.
Work to your plan. Hopefully you’ve had a look at the agenda and worked out what you’d like to see and do at the expo. If not, don’t panic, the full agenda can be found on the Events webpage and there will be staff helping out on the day to help you locate all the areas.
Take plenty of notes! We want small business owners to gain as much useful information as they possibly can. With seminars on everything from X to Y there really is something for everyone and taking notes will help you retain those key pieces of information which you can use when you’re back in your own business.
Don’t be afraid to network. With thousands of business owners in attendance and FSB members from all over the country it’s a great opportunity to make some new contacts.
Strike that delicate balance between being active on social media and spending all your time texting. Too much time spent on one’s phone can make you appear rude or bored, you’ll miss out on vital information and possible contacts. Tweet @FSB_voice and let us know which parts of the conference and expo you’re enjoying!
Choose the right events. If you find that you’re struggling with digital marketing, then obviously you’d benefit more from a seminar that focuses on this subject, rather than something else. Our seminar ‘Digital Garage from Google – Reach more customers online’ will benefit you much more than Friday’s Lunch slot.
What an event! This is the best time to sit down and take stock of what you learned at The FSB Small Business Expo and National Conference 2016.
Whether you’re an experienced business owner who is attending conference for the twelfth time or a start-up and first time attendee, there is always something you can learn. One of the best attributes any business owner can have is their ability to develop and grow – no matter what age or professional level.
Discuss the event with your colleagues – What did they enjoy? What did they learn? What would they implement into your business? Who can they contact if they need X product or service?
The FSB Small Business Expo and National Conference isn’t just a reason to take three days off and meet up with your friends. It’s an annual opportunity to refresh your mind and the ideas that you have. As the experts in business, we’re here to help your business fly. We’ll see you in Glasgow on March 17.
A wealth of important information and advice, available online in-case you face dismissal or discrimination claims and employment tribunals.