As a small business, operating a website on top of managing the general day-to- day obligations of running a business can seem like an added burden. However, there are many benefits that having a website can provide to your business. FSB takes you through some of the reasons you should have your own website.
In today’s market, access to the internet is essential and customers now expect the businesses they want to use to have an internet presence.
In fact, 70% of all internet users access the internet daily. Think how many of those people could find your business’s website through a Google search, or how many current customers will be able to continue engaging with your brand?
In essence, not having a website of your own can seriously hinder your business’s potential for reaching out and engaging new and existing customers.
It’s one thing to engage well with your customers on social media, but without some centralised location for all business needs, information, and purchasing options, you may find that not enough people are actually becoming customers.
Instead they can only engage with your brand identity to a minor extent, or simply decide that one of your competitors is a more comprehensive provider for their needs and take their business elsewhere.
Aside from the simply practical reasons of adapting to your customers’ purchasing habits, a website should also function as a key marketing tool throughout the life of your business. While social media is a useful tool for your marketing efforts, the website should always be the core.
For example, instead of writing a long post on Facebook try writing a longer post as an article on your website and then link to it through your social media platforms.
Having a content-rich site can also benefit you in terms of the number of customers who come across your business. High-quality and well-written content, as well as relevant pages on your site, means that you’re more likely to show up higher in search engines for whatever industry-relevant subjects potential customers are looking for. If your website is better designed than a competitor’s, then those customers are more likely to do business with you over anyone else.
Granted, a badly-designed and poorly-written website will likely be more detrimental to your business than having no website at all. But having said that, designing a website in today’s business landscape has become much more accessible, with a range of services available to help businesses build a strong online presence.
FSB members gain access to the FSB Website Set Up service. This can help business owners to take their first steps towards promoting their business on the internet.
Working with our experienced partners the FSB Website Set Up services helps you to easily establish your online presence. Other benefits of the service include:
To find out more about our Website Set Up service, get in touch with a member of our team or visit our FSB Website Set Up page.