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Raise Your Profile

  • Blog
  • 15 October 2015

In order to maximise your client base and to build upon the success of your business, it is essential to implement an effective marketing strategy. At the Federation of Small Businesses we have plenty of tips including some simple ways in which you can get your name out there.

Man fixing bike

Embrace social media

A company website is essential for any firm as it is your virtual shop-front wherein you can sell your goods or services. However, in order to fully benefit from being online, you can use social media platforms to reach a far wider audience. Update your content on a regular basis in order to keep it fresh, using a mixture of different styles and media. Blog posts are excellent for imparting company news, photos can offer a quick teaser of a new product whilst a Tweet is ideal for giving instant updates.

Use business forums

Another way of raising your profile on the web is to participate in discussions on relevant business forums. Adding useful comments or giving a professional opinion will enable others to see that you know the industry and can be relied upon to provide solid information. There may also be an opportunity to use this to further boost your own web traffic.

Go to a conference

Attending a conference relevant to your business can be a great way to raise the profile of your firm. You have the opportunity to make new contacts, including both suppliers and potential clients. If you have particular expertise in a relevant area, you might be able to offer your services as a speaker on the conference programme. There may also be an accompanying exhibition where you can take a stand or exploit additional advertising opportunities at the conference.

Attend networking meetings

Making new contacts is essential if you want to expand your business. Joining a local business networking group can help you to get your company name more widely known. Some groups meet for breakfast and others in the evening, so do some research and find a group that suits your requirements. Some attendees may be in the same business as you but even those that operate in different sectors may offer good advice and represent useful contacts.

Enter an award

Being recognised for your company's contribution with an award is not only a great boost for you and your team, but it can help to raise your profile. Either enter yourself, or ask satisfied clients if they would consider nominating you for relevant competitions. Receiving a commendation from a recognised industry awards committee can not only provide you with useful media coverage but can be an extra selling point that may attract additional business.

There are numerous ways in which you can raise your company profile, enhancing your firm's reputation and opening up new opportunities for your business.