Whether you're interested in the smaller business community, are planning to start a business or have an existing business, we have a package for you.
Our most popular package is FSB Business Essentials which includes a whole range of benefits and products designed to make your business fly
A suite of legal benefits including a dedicated helpline, bundled insurance products and a range of online information to keep your business safe. Plus a whole range of negotiated benefits to help save you money and win business.
Our Business Creation package is designed to make starting a business simpler, allowing you time to focus on what's important - making it a success.
Specialist company formation benefits, access to FSB networking, business banking and a range of products to help get you setup in business.
Joining FSB Connect is free and is a great way to be part of the FSB Community and have your voice heard.
You'll be able to access specialist networking events with like-minded members of the community and have your say in our Big Voice survey panel.
Whatever your circumstances, we have a package to suit you and your business. Click the button below to see which benefits are included in each package and start your FSB journey.
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We represent a diverse range of businesses from retailers to marketing agencies and just about everything in between. Take a look at more member stories and see how we could help your business fly.
More Member Stories
We offer three packages to suit your business needs. Joining FSB Connect is free, our Business Essentials package starts at £172.50 in the first year and our specialist Business Creation package has a fixed price of £129.
Effectively handling your business’s PR can feel like a minefield. There are some key points to keep in mind at all times to ensure that your engagement with your industry is as good as it can be.
PR is so much more than just responding to reporter or industry-relevant requests for comments. You can lead the charge yourself just as effectively,
For example, you could try getting into contact with the media first. Still in the early stages of your business and looking to cement yourself as a highly-skilled and competent thought leader? Put together a press release and distribute it around various key magazines and publications in your industry.
Granted, there is no guarantee that every publication will include your release, but quality content and a compelling writing style will help increase your chances. Writing a press release can be a simple and effective way of increasing brand awareness.
With that said, it is still a necessity that you’re prepared to be contacted and have statements ready should something ever come up. This is true for both positive and negative stories.
If it’s positive, then you have a time-sensitive window to respond and get your name and brand featured in publications running a story. Missing this window fortunately amounts to little more than a missed opportunity for exposure.
However, if there’s a negative reason you are being contacted, such as being in the middle of a PR crisis related to your business, then a prompt, professional, and prepared response is vital.
If you’re late with a response, it’ll appear as though you’re not concerned and you’re allowing the rumour mill to generate; if you respond quickly with the right statement, people will believe you want to solve whatever issue is at hand as professionally and as quickly as possible, helping to minimise any reputational damage to your business.
PR is for more than just the media; it’s for your current and potential customers too.
For customer PR, social media is going to be an invaluable tool thanks to the simplified communication potential it provides between customers and businesses. Keeping your social media up to date can help generate discussion and keep you at the forefront of people’s minds. One thing to be aware of, though, is that you should also be consistent with a brand identity across all forms of communication.
Say, for example, you’re a small baking company operating from home who prides themselves on the homemade selling point of their goods. You would want to put a friendlier, more casual tone and personality across over sheer formality.
Considerations such as these can help you develop a brand identity that your customers can relate to more easily. It might feel jarring to customers if your communication style changes month to month as you find your feet, so having an idea of what the emotional core of your business is beforehand can help smooth the process – especially because your social media presence can take some time to grow significantly.
FSB members have access to our PR / Crisis Management advice service, designed to make your life easier. We do this by providing important information and guidance from a public relations expert who can assist you in handling a crisis and ensuring that any financial or reputational damage is kept to a minimum and controlled.
To find out more about how our PR / Crisis Management advice service can benefit you, get in touch with a member of our team or visit our FSB PR / Crisis Management page.
FSB PR / Crisis Management advice service is here to make your life easier with important information and guidance for a public relations expert to assist you in handling a crisis through RMS PR, a specialist PR agency.
National Federation of Self Employed & Small Businesses LimitedSir Frank Whittle Way / Blackpool / FY4 2FE. National Federation of Self Employed & Small Businesses Limited (FSB) is registered in England, number 1263540