Whether you're interested in the smaller business community, are planning to start a business or have an existing business, we have a package for you.
Our most popular package is FSB Business Essentials which includes a whole range of benefits and products designed to make your business fly
A suite of legal benefits including a dedicated helpline, bundled insurance products and a range of online information to keep your business safe. Plus a whole range of negotiated benefits to help save you money and win business.
Our Business Creation package is designed to make starting a business simpler, allowing you time to focus on what's important - making it a success.
Specialist company formation benefits, access to FSB networking, business banking and a range of products to help get you setup in business.
Joining FSB Connect is free and is a great way to be part of the FSB Community and have your voice heard.
You'll be able to access specialist networking events with like-minded members of the community and have your say in our Big Voice survey panel.
Whatever your circumstances, we have a package to suit you and your business. Click the button below to see which benefits are included in each package and start your FSB journey.
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We represent a diverse range of businesses from retailers to marketing agencies and just about everything in between. Take a look at more member stories and see how we could help your business fly.
More Member Stories
We offer three packages to suit your business needs. Joining FSB Connect is free, our Business Essentials package starts at £172.50 in the first year and our specialist Business Creation package has a fixed price of £129.
So many of our everyday activities now take place online. Whether we’re chatting with friends on social media platforms such as Facebook or Twitter, ordering groceries for home delivery or researching which car to buy, many of the once ‘real world’ tasks are now handled from our phones and computers.
So, as the team here at FSB knows, it follows that advertising has changed dramatically over the past decade. But the question is, how do small businesses make themselves known online?
Among the most popular ways to market your business via social media are Facebook; Sponsored Stories and the Promote function. This requires the small business user to create a ‘story’ or advert that will generate interest in your offering and then to pay a fee to have it inserted in news feeds. The Promote function sees you create a page for your business and then pay a small daily amount for a trigger advert to pop up on the side of feeds. These are both useful forms of lead generator as they can be targeted to specific locations or interests.
As the name suggests, these adverts run at the top, down the side or right in the middle of popular web pages. If people are interested in the ad or business, it will attract their attention and they might click the ad to be forwarded to your site.
Google’s Keyword tool allows you to identify which words or phrases are being searched most often by potential customers. Armed with this knowledge, you can significantly influence the quality of the business leads you generate when you create or update your own website or add blog posts.
By knowing which words and phrases to include, you can accurately target your intended audience and make sure that your business or blog posts show up in the relevant search results. The same knowledge can be used to create effective AdWords campaigns in which you pay for traffic to your site generated through Google's sponsored listings.
It goes without saying, your business should be listed in all relevant local directories and business-specific apps. Remember to ensure that your site is kept up to date; works on mobile devices (also important for search engine optimisation); and that you encourage visitors to complete the desired action, for example purchasing a product or providing you with their contact details as you build up your business database.
All these methods need to be part of an overall digital and social media presence. Building a strong presence is a discipline in its own right but essentially, it requires a consistent appearance and voice, and frequent and varied activity over a range of platforms.
While this new marketing reality may seem overwhelming, for small businesses, the advantages are there if you know how to use them.
At FSB, we understand that small businesses need all the marketing help they can get to compete with the big boys. And as the UK’s leading non-political, not for profit business organisation, we’re ready to help.
From café owners to Ebay traders our Market Entry Reports offer comprehensive guides of 50 common UK markets