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Make your business stand out

  • Blog
  • 23 August 2016

In an overcrowded market, where everything is already being done, how can you make your business stand out?

These days it seems that no matter what ideas you come up with, whether to start your business or grow it, there is already several other people doing the same thing.

So, how do you get your business noticed when everyone is vying for the same ideal customer’s attention? Here are our top 5 tips.

Make your business stand out

Be irresistible

You don’t always have to undercut the competition with lower prices to stand out, especially not if doing this will harm your business in the long run.

No matter how saturated your market, there is always room for a good deal. If you consistently come up with good offers, whether that be sales or special promotions, you will stand out from your competition. People love a bargain or a freebie, so just tailor your promotions to what resonates most with your buyers.

Try and do something different. Don’t blindly follow your competition. Make your promotions unique and you will immediately grab the attention of potential customers trying to decide which option to go for.

What makes you you

There may be a lot more businesses that do the same thing as you, but none of them have you.

What’s your unique selling point? What do you and your business do differently? What’s your experience and area of expertise?

Elaborate on your individuality and make it work in your favour.

Customer service as a cornerstone

Providing exceptional customer service will always make your business stand out.

When there are many different options available to your potential customer all matching in service and price, they are more likely to choose the business with the best service.

Make sure that your customer service is consistently a cut above the rest to give your business the edge over your competitors.

Reputation is everything

Building trust and a reputation as an authority in your field can be the deciding factor between your business and someone else’s.

Trust matters. Customers are more likely to choose a company that has a proven track record than someone who may offer the same service even at a reduced cost, but doesn’t have a solid or any evidence that they know what they’re doing.

Make a big deal

Your positive customer feedback is an incredibly handy tool to have in your box. Make the most of your recommendations or positive reviews.

Use case studies or customer stories and comments in your emails, social media, on your website and in your advertising.

Your business does not need to be one of the many in a crowded market. Use our tips and be inventive with your own campaigns, and there is always a way to stand apart from your competition.