Whether you're interested in the smaller business community, are planning to start a business or have an existing business, we have a package for you.
Our most popular package is FSB Business Essentials which includes a whole range of benefits and products designed to make your business fly
A suite of legal benefits including a dedicated helpline, bundled insurance products and a range of online information to keep your business safe. Plus a whole range of negotiated benefits to help save you money and win business.
Our Business Creation package is designed to make starting a business simpler, allowing you time to focus on what's important - making it a success.
Specialist company formation benefits, access to FSB networking, business banking and a range of products to help get you setup in business.
Joining FSB Connect is free and is a great way to be part of the FSB Community and have your voice heard.
You'll be able to access specialist networking events with like-minded members of the community and have your say in our Big Voice survey panel.
Whatever your circumstances, we have a package to suit you and your business. Click the button below to see which benefits are included in each package and start your FSB journey.
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We represent a diverse range of businesses from retailers to marketing agencies and just about everything in between. Take a look at more member stories and see how we could help your business fly.
More Member Stories
We offer three packages to suit your business needs. Joining FSB Connect is free, our Business Essentials package starts at £172.50 in the first year and our specialist Business Creation package has a fixed price of £129.
We’ve all done it. We wanted a freebie promised on a website, blithely entered our email address to get our hands on it. Then possibly never even opened that freebie, because when we actually have it, it loses its magical power of enticement and is just a cheap trinket.
Our mailbox, however, is filled with a steady stream from the mailing list now adding constantly to our never ending influx of emails which we delete but never unsubscribe from.
Despite our possible aversion to emails, you can still harness the powers of yore. If you do it right.
You might think your message is a bright and happy invitation for your web visitors to have access to your knowledge and insights and of course they need that, but what people see is: I know you already get hundreds of emails a day, but how about one more?
To stand out in the oversubscribed world, you need to make sure that your offering adds actual value to your subscribers’ day. Here are some of our top tips to make your emails worth the time you spend creating them.
Isn’t it a bit of a let-down when you sign up to a free online mini course or a newsletter and all you get is a standard “thanks for joining” email?
Make sure you land in their mailbox with a great big thump. Write a creative welcome email, start as you mean to continue. You want people to read your emails and even look forward to hearing from you. Use your welcome email to tell people how you’re going to solve their problem.
Don’t just go for the standard stuff that comes with your email package. Spend the time and, if necessary, money, to get an email template created that is on brand. A template will save you time in the long run, ensure consistency in your communications and strengthen your brand.
Auto responders are a great help, especially when you’re trying to build up your mailing list. An auto responder send a single or series of emails based on specific event triggers. This can be anything from someone reading a specific post in your blog or opting in for a mini course you created. Learn how to use them properly and they’ll make your email workload significantly lighter.
Make sure that the emails you send to your subscribers add value. You don’t need to send an email for everything. Choose your message wisely. Is this something you’d want to see in your inbox? Something you would be willing to read?
Similarly, a very long winded email isn’t likely to be something people have the time or inclination to read. Be succinct, and point your reader to a full blog post if they want to read more. Your email should contain key takeaways so it’s a full, independent piece of information with an option to expand on this by reading a full post.
Always make sure you keep on top of your list. With the proper tools, you shouldn’t have to worry about sending emails to people who have unsubscribed. But it’s also a good idea to see how many people actually engage with your emails.
Do periodic checks of how many click throughs you get from your emails. Consider contacting your subscribers who have not responded in any way to your emails and offer them a chance to un-subscribe.
This may sound counter intuitive but you’ll either remind the person why they subscribed to begin with, or you’ll do the right thing and bow out gracefully where you’re no longer needed.
Email marketing can be an incredibly useful tool for your business. Experiment until you find the formula that works for you, and your subscribers.