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How should your business communicate?

  • Blog
  • 29 March 2017

A key part of your business’s infrastructure is how it communicates. Having adequate means for staff, partners, suppliers and customers to communicate with a business can help it to run more smoothly. It can also help address problems, queries and requests, as and when they happen.

So how should your business communicate?

 How should your business communicate?

Communication with partners

 For suppliers and other businesses you work with, which assist your business by providing stock or other services, such as cleaning or HR, for example, you need a direct means of communication.


Direct access to financial departments via a dedicated email address or phone line can allow for quick communication with your business. You should also ensure that you have direct points of content with all of your suppliers and service providers, should you have an issue that needs resolving. For example, a missed delivery or a shortage of stock.

Communication with staff

Your business might rely on teams being able to work together across a number of departments or sites.

In order to collaborate properly, and share and develop ideas, your business should have adequate facilities for teleconferencing. This could be conference calling facilities, or even the ability to do online video calls through software like Skype or Google Hangouts.

Your staff should be reachable, if you have a team of sales reps, for example, who work away from the office, visiting clients. It’s worth considering work phones, in order to ensure they can be contacted by your business and any potential sales opportunities they have created.

Communication with customers

Communication with customers, depending on your business, can be much more varied.

Your business might not have physical stores, like an online company, for example, so a customer services number and email could suffice as a means of communication.

If your business has multiple departments you might need to consider a telephone exchange system. This allows people calling the business to be transferred to the right department.

You might also consider having a social media presence. In some sectors, this won’t necessarily lead to lots of interaction with customers. However, in a retail environment, this could become another way of communicating effectively with customers. It’s important to note that a popular social media account can be time-consuming to maintain and use to respond to customer queries. If your account won’t be monitored constantly, it’s worth considering other means, such as relying on helplines and emails.

How can FSB help with your business communications?

FSB members have access to the FSB Communications service. This is an award-winning service that helps to provide businesses with the communication solutions they need.

The service can provide businesses with internet, landline and mobile phone packages. These can be tailored to suit specific budgets, from broadband to data and handset options for mobile users. Finding the right deal for businesses involves our team looking at all UK networks in order to find the best services and deals.

Other benefits include:

  • Fully project-managed installation
  • High-quality customer service, with a 99.5% retention rate
  • Impartial and free advice, as FSB is not tied to a specific network

To find out more about how FSB Communications could help your business, get in touch with a member of the team or visit our FSB Communications page.