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How beneficial is networking for you and your business?

  • Blog
  • 25 April 2017

Good networking is known for providing a way to secure new business. However, it can also bring many other benefits that can help you and help develop your company.

From meeting key contacts to raising your company profile, this blog explains just how beneficial business networking can be.    

How beneficial is networking for you and your business?

Meeting contacts, making connections and getting referrals

A key benefit of networking is meeting people who can become key contacts for developing your business. You never know who you’re going to meet and what opportunities will come your way – from finding suppliers and distributors to meeting investors who could help fund your company projects. You might even meet a potential business partner.

In addition to connecting with these people, networking can give you the chance to build connections with their networks and get some business referrals. For instance, if someone you speak to realises one of their connections could benefit from your business, but they haven’t attended the event, then they are likely to pass on your details. As a result, you could get some business from them too.

Gaining advice, building knowledge and entering new markets

The focus of networking doesn’t just have to be about getting new business. A networking event can be a good time to get business advice and build knowledge about your industry. You’re likely to meet highly experienced people in your line of work or business sector, so you should make the most of every opportunity to speak to them. You could learn about new software or equipment to benefit your staff, or get advice on particular topics, developments in technology, or changes to industry regulations.

It’s also a good time to get the advice and information you need to move your company into a new market. You can learn about industries and trends that you could break into, or you might meet people that will help get your foot in the door to provide products or services for specific audiences. Even if you aren’t focusing on other industries at the time, you never know when you might need those people and their business expertise in the future.

Raising your profile, developing relationships and building confidence

Attending networking events allows you to promote yourself and your business to others. This helps raise your company profile and develop your reputation along the way. If you make a good impression, people are more likely to remember you and think about using your business at a time of need.  

Another benefit of networking is that, by regularly attending events, you’re likely to meet some of the same people time and time again. They will begin to recognise you and will likely build strong relationships with you over time. These people might even become more important in your company’s future.

Also, pushing yourself to approach new people at a networking event, and strike up conversations with them, can help build up your confidence. The more you do it, the more you’ll grow in confidence. This is especially beneficial if you’re new to business. In return, this can make you a better business-minded person and feel more confident in making connections to help grow your company further.

How we can help you and your company with business networking

Networking can be a big part of developing you, your business mind, and your company. At FSB, we offer our members networking events that can benefit them – from providing opportunities to meet key contacts and gain business advice to helping raise their company profile and confidence.

This includes regular business networking events and breakfasts, which are hosted by our 187 branches across our 33 regions. These can help you:

  • Attract and secure more business
  • Develop strong business relationships
  • Meet a wide base of like-minded individuals

To find out more about our networking events and how they can help develop you and your business, please take a look at our FSB Connect Networking web page or speak to our experienced team.

FSB Connect Networking from FSB

Network with other members and non members from across the UK through our National and Local networking framework

Find out more