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Get down to the basics with your marketing strategy

  • Blog
  • 08 August 2016

As a small business owner you face plenty of obstacles, but coming up with an effective marketing strategy doesn’t always need to be one of them! 

No budget? No problem!

You could spend hours and hours coming up with innovative ways to attract customers, but chances are that someone else has already thought of them or is using a similar technique. Consider that there are larger businesses out there who have a whole team of marketers on hand to deal with that issue for them.

What happens if you’ve not had any experience with marketing in the past? Don’t worry – there have been plenty of business owners in this position before and the great news is that they’ve done a fabulous job. You just need to change your hat and switch on that determination that drove you into business in the first place.

Here are some simple steps that can be taken to improve your marketing strategy and overall business success!

Get down to the basics with your marketing strategy

Social media

We’ve mentioned this in plenty of our blogs in the past, but we just can’t stress how important it is that you establish a social presence for your business. Start with the basics, there are plenty of free online courses that can support you at this stage.

Be sure to set up your own LinkedIn profile on the side. This is a great place to network with other local business owners. Once you start, you’ll begin to see other suggested users who might become valuable connections.

Rotate monthly campaigns

You don’t need to have an in-depth marketing strategy on hand to create exciting new campaigns. Just take a step back and view your business from a different angle, this can be quite difficult when all of your time is invested in it. Think about the answers to these questions: What’s missing? What could we be doing better? What are our competitors doing differently?

Come up with a monthly theme that can be easily incorporated into your social media posting. Document these posts and evaluate their reach and response.

Compete for the top spot

Competitor research can really invigorate your passion for the business. If you’re happy to do some snooping and find out what’s going on in other local businesses then go for it! By finding out where others are doing better you can determine what needs to be improve by you.

Super sale or slight change?

If you’re finding that stock is sitting around gathering dust then there’s only one thing to do! No, don’t give up. Have a sale instead. What better way to get rid of lingering stock than to offer it at half the price. You’ll also have the chance to meet locals you might not already know, this is a valuable time for networking.

In the same vein, why not try introducing something new? Is there an opening for a new product or service that might attract a different sort of clientele to your usual?
So who else is better to promote and market your business than you? Nobody, that’s who! Remember: you are the best person for the job; you know it inside and out.