Everyone blogs, everyone! In the 21st century a blog is one of the most important tools for communication and it’s at your disposal. Take a look at any small business who set themselves up during the past five years. Often you’ll find a blog section populated with interesting material and general updates about the business.
There is no pomp when it comes to a blog, you don’t need to use the fanciest language in the world (this doesn't make it a forum to talk absolute nonsense though). It needs to be relevant, interesting and usually about the length of a piece of A4 paper or around 600 words.
If you’re running a small business then consider implementing a blog section on your website, and if you already have one then endeavour to use it as much as you can.
Here are some of the top reasons to blog for your small business:
We’re not saying that a populated blog area will suddenly be the catalyst to doubling your profits, but it’s a great place to start. If you continue to blog then you’re much more likely to see an increase in traffic (and sales).
Remember that your blogs can be shared on social media - that's a great way to start a conversation.
In terms of quantity, try and aim for at between six to nine blogs a month. Of course you can go for less but frequent publishing is more likely to get you noticed. Now what are you waiting for? Go write an amazing blog post!
Head back to our Resource Hub for more small business blogs.