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Are you blogging?

Everyone blogs, everyone! In the 21st century a blog is one of the most important tools for communication and it’s at your disposal. Take a look at any small business who set themselves up during the past five years. Often you’ll find a blog section populated with interesting material and general updates about the business.

There is no pomp when it comes to a blog, you don’t need to use the fanciest language in the world (this doesn't make it a forum to talk absolute nonsense though). It needs to be relevant, interesting and usually about the length of a piece of A4 paper or around 600 words.

Are you blogging?

If you’re running a small business then consider implementing a blog section on your website, and if you already have one then endeavour to use it as much as you can.

Here are some of the top reasons to blog for your small business:

  • This is effectively the main point of this blog (keep reading though, ok?) and one of the fundamental reasons why there are so many business blogs around. Traffic. It’s as simple as that. Good blogs drive traffic to your website and will hopefully generate…

  • …leads! Traffic to your website will eventually lead to conversion. You’re not blogging for the sake of nothing, remember that. You’re creating interesting, product related content that will encourage buyers to invest in you because you know what you’re talking about.

  • Search engine ranking is incredibly important, and you can achieve a higher ranking by undertaking a search engine optimisation process. If you’re searching for your business online and find that you’ve dropped to the second page, third page or even beyond then you need to produce some content and publish it on your website. 

    We won’t go into all of the details in this blog because SEO can get pretty complicated, so we recommend that you undertake some research - perhaps start with this beginners guide to SEO.

  • Knowledge – this is key to your small business’s success! A good and well promoted blog won’t just do wonders for your traffic but it can also display the knowledge you have. If you can impress your potential clients then they might just become customers for life.

  • Brand awareness is also a top reason to start blogging. A consistent tone of voice really shapes your brand. 

  • Don’t forget that aside from being about your business this blog can also be about you. Obviously don’t fill an entire blog with information about what you had to eat on Saturday the 14 May. Talk about your passion for the business, where you see it going and what you want to achieve. You never know, a potential investor may stumble across the post and decide that they’re in. Slightly over ambitious – but not impossible.

What next?

We’re not saying that a populated blog area will suddenly be the catalyst to doubling your profits, but it’s a great place to start. If you continue to blog then you’re much more likely to see an increase in traffic (and sales).

Remember that your blogs can be shared on social media - that's a great way to start a conversation.

In terms of quantity, try and aim for at between six to nine blogs a month. Of course you can go for less but frequent publishing is more likely to get you noticed. Now what are you waiting for? Go write an amazing blog post!

Head back to our Resource Hub for more small business blogs.


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