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5 Quick and Easy Ways to Improve Your Social Media Presence

  • Blog
  • 24 November 2015

Love it or loathe it, social media is here to stay. We may scowl at people who are Social media icons glued to their phone screens on public transport or scoff at the amount of time experts tell us we are spending on social media, but the fact is, it is, now, how people choose to communicate.

This means that you are always only a few clicks away from reaching your audience instantly. This is a new way of doing things, and never before have we had such direct access to the people we hope to notice our message.

People take to twitter to talk about everything from their daily run to a grumble about bad service. G+ communities become close knit and a mention from a trusted member can have you in the "Hot on Google +" box within hours of posting your content. Instagram is not just for pictures of lunch and coffee cups, it's also an opportunity to grab attention with a striking image and short, to the point prompt to action.

LinkedIn is, and this may surprise you, the place most likely to have click-through to your intended content. Provided you choose a great image and even better teaser text on Pinterest, especially if you're in the home decorating or beauty field, your return for very little effort could be phenomenal as far as getting noticed goes. And we all know Facebook.

5 Quick and Easy Ways to Improve Your Social Media Presence

So, to get you started, here are 5 quick and easy tips to kick start or improve your social media presence:

Be seen

Unfortunately, one tweet does not a brand make. You don't have to spread yourself so thinly that all your time is taken up online, but dip your toe in at least 2 platforms. Twitter with its 140 character limit is perfect for telling people about your business, and alerting new and existing customers to special offers. The same goes for Instagram. A quick picture of your prettiest cupcake and a brief introduction with a link to your website in your bio and you're on your way.

Engage with the community

Talk to the people you want to get noticed by. Don't just flood G+ with product descriptions, look at communities that exist in your business field, respond to other posts, and respond to people who comment on yours. If someone tells you they loved your chicken risotto, re-tweet. Be part of the community.

Don't bulk post

Don't bulk post the same content on all social media platforms. People notice. Instagram has a sharing option that means you could post the image to Facebook, tumblr, twitter and even flickr. While this may be handy, you'll get much further by tailoring your content, or even just a few tweaks for where you are.

Use photos

It's a simple fact that we live in a consumerist society. Everyone wants as much as possible out of their time. Chances are your social media posts will be seen on the go. Make an impact. Using an image (preferably not a stock photo, you are unique, show it!), will get you noticed quicker.

Use tags

Even though hashtags have almost become part of how we speak, they're intended purpose is to group conversations. While you're not likely to get a massive amount of like-minded people using #oh no I can't believe I spilled my toffee latte on my pink poodle, #smallbusinesssaturday will flag up quite a lot more. While they are intended for twitter, G+ , Instagram and tumblr also use tags and despite their best efforts, Pinterest and Facebook also have to accept their users' adoption of the hashtag habit.

Ultimately, this is a journey. You have to accept that you will likely have to put in a good, solid, and more importantly, consistent effort. Start small, get to know the platform and community, and just keep going.

Don't be disheartened if you don't go viral on your first post. As the old saying goes: you don't have to be great to start, but you do have to start to be great.

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