No matter what your personal feelings about this time of year, Christmas presents both challenge and opportunity for small businesses.
It’s the perfect time of year to relax a little and share some festive cheer with your customers, new and existing. Here are our top 5 tips for brightening up your festive marketing efforts.
Yes of course you want to sell your product or service. But at this time of year it’s not a bad idea to spread some festive cheer with a message of season’s greetings. Or promote some holiday specials. After all, Christmas comes but once a year.
Invite your fans to interact with you on your business social media of choice. You could run a competition or offer special discount codes to the first person who likes your status or anyone who visits your business and tags you in a post.
Yes, people still do that. Surprise your loyal customers and send them a Christmas card and maybe a small token gift, like a calendar or even just a candy cane!
Why not invite some of your most loyal customers to a small gathering to celebrate the season. It doesn’t have to be a big event, and it will be a good opportunity to get to know the people who support your business and perhaps even make some new contacts.
Changing your standard email header to a more festive one can cheer things up in someone’s mailbox and who know, it might even inspire a purchase.
None of these need cost you much more than a little extra attention to detail but they might just make an impression and help you stand out in the general chaos of this time of the year.
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