Whether you're interested in the smaller business community, are planning to start a business or have an existing business, we have a package for you.
Our most popular package is FSB Business Essentials which includes a whole range of benefits and products designed to make your business fly
A suite of legal benefits including a dedicated helpline, bundled insurance products and a range of online information to keep your business safe. Plus a whole range of negotiated benefits to help save you money and win business.
Our Business Creation package is designed to make starting a business simpler, allowing you time to focus on what's important - making it a success.
Specialist company formation benefits, access to FSB networking, business banking and a range of products to help get you setup in business.
Joining FSB Connect is free and is a great way to be part of the FSB Community and have your voice heard.
You'll be able to access specialist networking events with like-minded members of the community and have your say in our Big Voice survey panel.
Whatever your circumstances, we have a package to suit you and your business. Click the button below to see which benefits are included in each package and start your FSB journey.
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We represent a diverse range of businesses from retailers to marketing agencies and just about everything in between. Take a look at more member stories and see how we could help your business fly.
More Member Stories
We offer three packages to suit your business needs. Joining FSB Connect is free, our Business Essentials package starts at £172.50 in the first year and our specialist Business Creation package has a fixed price of £129.
Digital marketing is vital to the success of many modern businesses. In addition to being a core communications channel, it is particularly beneficial to small businesses since it is largely free to use and cost-effective to leverage with marketing campaigns. An increasing number of customers also engage daily with social media channels that include Twitter, Facebook, Instagram and LinkedIn. As a result, smart businesses are looking for ways in which to build their brand and customer engagement online.
So if you are developing your own digital marketing strategy, what five things should you prioritise? The Federation of Small Businesses has explored the behaviour of successful members and has found that the following are key to success:
Some businesses fall into the trap of setting up social media profiles across multiple platforms. New social media platforms seem to emerge every day, and there's no guarantee that today's fad will still be in use tomorrow (anyone remember MySpace?). Rather than worry about trying to keep up with the ever-changing digital world, focus on one or two social media platforms that work for you. Business to business marketing tends to benefit from LinkedIn and Twitter. Business to consumer can find that Facebook and Instagram work well, especially where products are visual and where an engaged community of buyers is likely to return for more. Spend time focusing on your chosen channel/s and really develop them.
Once you have your channels in place, invest in their development. Consider your messaging and marketing strategies and share information with your followers and prospective customers. Talk about your products and get happy customers to do the same. Avoid heavy selling which puts people off in the social space, but gently position what you do in a broader context of sharing interesting and useful information. Added value content is key to online success.
The online world is odd in its anonymity, but marketeers need to know with whom they are talking. Find opportunities to bounce your social media followers onto your website where you can carry out more detailed data capture and identify potential customers. Try running competitions to grow sign-ups.
There are plenty of digital consultants who will charge a small fortune to create complex social media strategies for your business. But many small firms manage perfectly well by starting small, being consistent and learning as they go. An authentic voice is key, as is the sense that the brand is peopled by real personalities rather than a faceless corporation. Watch and learn from what is happening around you and don't be afraid of making mistakes. Stay open, honest and humble, demonstrating the values that you and your business embody offline - and your customers will respond.
Blogs are a great way to build an online following, but again, content is key. Don't simply create blogs to stuff SEO-friendly keywords into the content. Talk about things you care about, are excited about, and that you know about. These will naturally be aligned with your business offer and allow you to demonstrate true value to your followers. Over time, this is increasingly likely to enhance sales and customer retention.
From café owners to Ebay traders our Market Entry Reports offer comprehensive guides of 50 common UK markets
National Federation of Self Employed & Small Businesses LimitedSir Frank Whittle Way / Blackpool / FY4 2FE. National Federation of Self Employed & Small Businesses Limited (FSB) is registered in England, number 1263540