Maximise your digital advertising as a small business

Blogs 1 Jun 2022

Learn how you can create eye-catching adverts, launch your latest campaign and measure the success of your digital advertising all in one place with BT’s new Digital Marketing Hub.

When you’re busy doing business, marketing your products and services with paid advertising on social media or search engines can feel time-consuming and complicated – but it doesn’t have to be.

Promoting your small business online is an effective way of getting in front of your target audience while having control over your budget. With BT’s new Digital Marketing Hub, it’s now even easier to create, launch and measure all your digital advertising activity in one place. So, you’ll have more time to focus on what you love, while we find customers that love what you do.

Grow your business online with £250 towards your advertising

An as FSB member, you can claim £250 towards running your own social media and digital advertising campaigns through BT’s Digital Marketing Hub, so you can better promote your products and services online. Terms and conditions apply.

How to get started

1. Sign up

Head to the Digital Marketing Hub, where you can create your free account.

2. Copy the code

Highlight and copy FSB150 by right clicking and selecting copy

3. Create your first campaign

Get started and create your first digital advertising campaign. You can enter the voucher code when prompted by the ‘You currently have a voucher code to apply' message. This is in step 1 of your campaign creation process: “Campaign Name”

4. Enter the code

Paste or type the FSB150 in 'Have a voucher code?' or simply click ‘+ Use it now’, followed by ‘save and continue’

5. Publish your campaign!

Complete the campaign creation process and enjoy using the Digital Marketing Hub!

What next?

When your first campaign ends, simply return to your welcome email and repeat the steps above with the second FSB100. This will get your second digital advertising campaign up and running. 

Visiual learner? You can see an overview of the platform and how it works with BT's instructional video. Grab your popcorn and visit the BT channel to watch now

Ready to get started?

Here are six ways BT’s Digital Marketing Hub can help you to reach new customers and grow your business online.

1. Streamline your process

From Facebook to Google, getting the word out about your business online means you’ll be using multiple platforms to market your products and services – but you have to stay on top of it to get the best results.

With BT’s Digital Marketing Hub, stay organised and take your business to the next level with an easy-to-use dashboard that integrates seamlessly with your business accounts. On the dashboard, you’ll have sight of all your digital activity in one place. It has all the tools you need to advertise your business online, which means, in as few as ten clicks, you can find new customers.  

2. Catch your customers’ attention

In a world of infinite scrolling, eye-catching adverts are key for getting noticed by consumers. BT’s Digital Marketing Hub has made this effortless with simple-to-use templates.

Whether you’re an electrician, restaurant owner or freelance consultant, you’ll find everything you need to create your advert. Don’t worry if you’re not a professional photographer – with image libraries, you can quickly find visuals to match your business.

When you’re ready to go, you can then easily post them on Google and on social platforms such as Facebook and Instagram.

3. Craft a compelling landing page that converts

An effective landing page is important to the success of any online advertising campaign, as it’s here that you’ll capture new leads, bookings, orders, appointments and more. Clear, strong messaging and a call to action are two key components.

You can create a bespoke home page or landing page on BT’s Digital Marketing Hub with hosting included, which is linked to your ads to boost your online sales.

4. Reach the right audience

On BT’s Digital Marketing Hub, targeting tools can help you reach the right audiences for you. You know your business best, so simply tell us the kind of audience you want to reach, and we’ll help you speak to them.

5. Be flexible

New product launch? Expanding your budget? Changing your packages? With digital adverts, you can make edits and adjust your budget at any time to suit your business needs. This can help you to stay on top of costs and manage your campaigns.

If you like to be hands-on with your marketing, the Digital Marketing Hub has a ‘Self-service’ option, but if you’d like more support, a dedicated consultant will be on-hand in the ‘Essential Managed Service’ option. Rather leave it to someone else? Go ahead and opt for the ‘Premium Managed Service’, where your dedicated consultant will create and manage your digital marketing for you.

6. Take advantage of AI

Don’t worry if you’re not a digital marketing expert. With smarter marketing and integrated Artificial Intelligence (AI), you can see what’s working best to maximise your efforts and save time, like finding the right hashtags or keywords to reach your target audience.

The built-in AI then helps you to assess how well your adverts are performing and automatically adjusts how your budget is spent so you can get the best results for your money.

This content was created in partnership with BT.

BT’s new Digital Marketing Hub includes everything you need to create, launch and measure your business’s digital advertising in one place.

Find out more