When you’re working for yourself, effective marketing and advertising are vital for growing your business and finding new customers. Even on a budget, there are lots of ways you can get the word out, including social media marketing, traditional PR, digital advertising, and business networking. You'll find resources to help you promote your small business.
Getting started with marketing
Whether you’re just starting out, launching a new range of products or you’re ready to raise your profile, it all starts with a strategy. Choose your channels, set realistic goals and discover top tips for advertising your business.
How to create an effective marketing plan
Get set for success and grow your business with our guide to writing a marketing plan. Find out why it’s important for small businesses, what you should consider and how to stay one step ahead.
Seven most popular ways to promote your business
From Facebook adverts and newsletters to traditional print and PR, there are so many ways to promote your small business. But how do you know which is best?
Download your free strategy guide
Download our free guide for FSB members and level up your digital game without breaking the bank.
Building your brand
What does your branding say about your business? Make a great first impression and stand out from the crowd with clear, consistent and cohesive branding across everything you do.
Five tips for branding your small business
Creating new branding or in need of a refresh? Ben Rothwell, Design Director at This Creative, shares his top five tips for creating a successful brand that makes an impact.
How to create brand guidelines for your small business
Learn how you can create consistency in your business with brand guidelines. Find out why you need them, what to include and how to make sure they’re followed.
How to build your brand and protect it in a crisis
Your reputation goes a long way in business. Whether you’re looking to make a name for your new business, or strengthen your existing branding, learn how you can level up your brand - and protect it in a crisis.
PR for small businesses
Traditional media advertising and PR can be effective, affordable and accessible for small businesses. Learn how you can make the most of new opportunities to advertise your business - and protect its reputation.
How to use brand advocacy to increase sales and grow your business
In this podcast we look at how brand advocacy can help your small business increase product sales and business growth.
Five common crisis management questions from small businesses
The prospect of a PR crisis as a small business owner can be daunting – and detrimental if you don’t follow the right steps. PR and crisis management specialists answer your frequently asked questions.
How to use PR to grow your business
PR can help your small business to communicate to huge audiences. Find everything you need to learn the basics, get started, and make the most out of PR with videos from JournoLink.
Marketing your business on social media
Capture attention with eye-catching social media posts, captions that convert and content your customers will love. Turn likes into leads in no time with our dedicated social media marketing resources.
Tips to kick-start your social media marketing
In this episode, discover practical tips to help you to start using social media to market your products and services. Hear one small business owner's experience of getting organised on social.
10 tips for advertising your small business successfully
Successful advertising is essential for attracting business, but how can this be achieved without a limitless budget? From creative copy to inspiring imagery, learn how to craft an amazing advert for your business.
Social media marketing
A digital business is an agile business. Get started with social media marketing with our free step-by-step course.
Are your ads compliant?
The Advertising Standards Agency (ASA), the UK’s independent regulator of advertising across all media, has free resources designed for small business owners to help you better understand and follow ad rules. In 2022, around 4/5 of ads that the ASA amended or withdrew related to organic ads on social media from small businesses and sole traders.
Expanding your network
Networking events are a fantastic opportunity to connect with your local business community, spread the word about what you do and find new customers. Make the most of your next meeting with our top tips.
10 ways to make an impact on LinkedIn
Creating a professional LinkedIn profile can open up many doors. Discover how you can maximise your networking and business opportunities with 10 tips for success.
10 tips for amazing business networking
Find out how you can network like a pro and make meaningful connections in your local small business community with our top tips.
Join a free FSB event
Check out our local and national events for business advice, support and networking. Open to all small businesses.
Join the Federation of Small Businesses today
Join online
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Book a meeting
Arrange to meet your local membership advisor virtually or face-to-face, or simply give them a call to chat about joining FSB.
Arrange a call back
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