Although not often considered one of the major players in the world of social media, Snapchat has gained substantial popularity and growth in the past few years.
The platform's transient nature of content and young demographic means Snapchat is great for on the day promotions or one-time offers. It also works well for brands that have a younger target audience.
We've put together a simple guide to setting up your Snapchat account. We’ve also included visual aids and links to direct you to the appropriate pages to make the whole setting up process that little bit easier.
Step 1: Download the Snapchat app
Similar to Instagram, Snapchat is one of the social channels that is best used on mobile devices compared to desktops. This is mostly because of the Add Story feature and the accessibility of taking pictures on your mobile device to upload quickly and easily. So, start by downloading Snapchat from the App store for iOS, or Google Play Store for Android.
Step 2: Create an account
Then, create an account by clicking Sign up, enter your first and last name and click Sign up and Accept.
Follow the steps to enter your details and create a username that represents your brand. You will then need to create a password. Enter your email address and phone number for verification purposes.
Step 3: Add friends
Snapchat can help you find friends and followers by scanning your contacts for friends who have made themselves searchable on Snapchat. Just press Continue on the Find your friends screen.
Then, click "Go to settings" on the next screen to give Snapchat access to your contacts. Snapchat will find the friends on your contacts list that have made themselves searchable on the app.
Add the relevant people you would like to connect with and start snapping!
Bitten by the social bug?
If you are looking to get started with digital marketing we've got a suite of resources to help you find the right platform for your business. Once you have decided, our guides to setting up Facebook, Twitter, Instagram, YouTube and LinkedIn accounts for your business will get you up and running and don't forget to check out our on-demand webinars to make the most of your social media accounts on our skills hub.