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08 August 2019

Boosting Digital Skills for Small Business Community

One thing FSB hears again and again from our members is that many of them would like to have better digital skills.

In fact, recent FSB research found that over a quarter (26%) of business owners in England lack confidence in their basic digital skills and more than a fifth (22%) believe a lack of basic digital skills among their staff is holding them back from increasing their digital and online presence.

At FSB we like to try to offer solutions for our members so we were delighted to be able to partner with Facebook on a series of Boost Your Business events where Facebook experts work with small business owners and entrepreneurs to help boost their digital skills and provide businesses with the most up-to-date tools, insights and best practices for achieving success on Facebook and Instagram.

Although Facebook is a massive global business, many small businesses rely on it and Instagram in particular to reach a wider audience. For many small business owners it’s important they know how to tap into Facebook communities and know how to show their business in the best light whether that’s through Facebook or Instagram stories.

After meeting with Facebook we were able to devise a programme of events to help small business owners and entrepreneurs boost their digital skills.

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In all there were 17 events starting in May in the North West, then North Wales, South Wales, East Midlands, Highlands and Islands, East and West of Scotland, Yorkshire and the Humber. They ran throughout June and culminated in a final flagship event held at Facebook’s HQ in London in mid July.

Over 1200 people attended the events altogether – all gaining valuable digital skills.

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The feedback has been incredibly positive from the small business owners who attended and we look forward to  continuing to partner with Facebook and inviting our members and Boost Your Business graduates to Boost With Facebook, in partnership with the FSB, happening on October 22nd – 23rd  in London.

The ongoing partnership is a great example of how when big businesses and small work together there can be benefits for both.