Wondering how you can spread the word about your business and win valuable media coverage? PR is an effective way to promote your business and put yourself in front of new audiences.
From crafting an attention-grabbing headline to securing media coverage with relevant journalists, these bitesize videos from JournoLink will take you through the process of writing a press release for your small business.

How to choose the right headline for a press release

The headline of a press release is one of the most important factors when trying to hook the interest of journalists. Discover the 5 key ingredients to utilise when writing your headline.

Just getting started with PR? JournoLink’s guide to PR includes an overview of everything you need to know.

How to choose the right time to send a press release

Sending your press release to journalists at a relevant time increases your chance of getting media coverage. Discover how to get the timing exactly right with these 3 approaches.

Looking for the latest news hooks? Check out JournoLink’s picks for next week’s stories and get your timing right.

Writing the winning press release

Capturing the attention of journalists and readers is what PR is all about. JournoLink share 5 tips to help make your press release a winner.


Getting to key journalists

One of the secrets to gaining media coverage is to get your stories to the right journalists. Explore how to find and connect with the journalists that are relevant to you.

Searching for story ideas? Browse JournoLink’s calendar of forthcoming news hooks, government data releases, national days and awards programmes.

5 Must Do's in a press release

In this video, JournoLink explore the 5 most important elements of any press release and how to best utilise them to increase your chances of gaining media coverage.