Winnie Mak of One Dear World talks to Denise Beedell in the third of a series of articles featuring the winners from the FSB Celebrating Small Business London Area Finals held on 19 March.
One Dear World Ltd is a London–based family startup founded by a mixed race couple Winnie and Rafael.
The idea for the business came about in 2016 when Winnie couldn’t find her ideal black rag doll in high street toy stores for her son Alexander, and she realised there was a gap in the market with rather limited choices for ethnic rag dolls.
She originally designed 16 different dolls, but to start with, she focused on 4 designs, which were used as the main characters in a story book, set in London.
“The intention at the start was to focus on promoting the book and doll sales. It was great to have the dolls recommended by the Good Toy Guide and the book shortlisted by Made for Mum as the best Pre-schooler book of the Year.
“We decided to run the business from London because the multicultural environment in London has inspired the business and the storybook which showcases the cultural diversity of London.