Whether you're interested in the smaller business community, are planning to start a business or have an existing business, we have a package for you.
Our most popular package is FSB Business Essentials which includes a whole range of benefits and products designed to make your business fly
A suite of legal benefits including a dedicated helpline, bundled insurance products and a range of online information to keep your business safe. Plus a whole range of negotiated benefits to help save you money and win business.
Our Business Creation package is designed to make starting a business simpler, allowing you time to focus on what's important - making it a success.
Specialist company formation benefits, access to FSB networking, business banking and a range of products to help get you setup in business.
Whatever your circumstances, we have a package to suit you and your business. Click the button below to see which benefits are included in each package and start your FSB journey.
'I just felt wow, I want to be part of this organisation so I joined.'
'Having someone there like the FSB who you can just call on for those other things you’re not quite sure on, it’s been invaluable.'
'What you can save by taking up some of the membership offers will save you your membership fee.'
We represent a diverse range of businesses from retailers to marketing agencies and just about everything in between. Take a look at more member stories and see how we could help your business fly.
More Member Stories
We offer three packages to suit your business needs. Joining FSB Connect is free, our Business Essentials package starts at £177 in the first year and our specialist Business Creation package has a fixed price of £133.
Love it or hate it, social media now commands the attention of over 3 billion people on a daily basis. It’s something even the smallest business needs to embrace.
Regardless of the size of your business or the sector you operate in, social media channels provide you with an opportunity to gain valuable insights that may inform how your business markets, adapts and engages, as well as opportunities to promote it to a wider audience.
There are a number of ways in which social media can help drive business success, whether for lead generation to direct more traffic to your website, growing general brand awareness, delighting customers with speedy responses to customer service queries, or for marketing, sales and business development.
The following five practical steps can help you take advantage of the many benefits of social media:
Before you sign up for accounts and start creating, scheduling and sharing content, it’s critical to understand what you want to achieve. Start with the end in mind. For example, if you are looking to increase your customer base by 20 new clients in the next quarter, you can figure out what you need to do, and which channel to use, to help you achieve success. This also helps with determining some clear ROI metrics. Likes, engagement and shares are all good signals, but don’t lose sight of the fundamental objectives.
Focus on where your relevant audience is. If your focus is on lead generation and your target audience is HR managers aged 35-55, then it is likely that LinkedIn and Twitter would be good starting points. If your business is selling T-shirts to 16-24-year-olds, you’d be looking at Instagram and Snapchat. It’s far better to be targeted and focused than to spread yourself too thinly.
Listening is a key activity on social media, and Twitter is a great resource for curating a tailored newsfeed. Create an account and follow influencers, customers, journalists, trade press, relevant news and topics, and hashtags (a way of grouping topics of conversation). Review your competitors to see who they follow and who follows them. Do the same for other channels, too. Listening in is like doing market research – get a feel for the landscape before you dive in.
Get a content pipeline in place to compel followers to engage with and share your content. Video is the most consumed content, so consider how you can incorporate short-form video into your mix. There are a number of video apps out there, such as Animoto, Videoleap, Canva and Videoshop, and some enterprise ones too, such as Play Play. Blogs, articles, white papers, presentations, FAQs, interviews, speaking engagements and email responses also allow you to repurpose and share content.
While it’s necessary to keep a consistent flow, you need to find a pace that works for you and your audiences. On LinkedIn, you may be posting a thought leadership blog to Pulse or sharing a link from your latest blog each week or month. On Twitter, you may be sharing something topical a few times a week, while on Facebook or Instagram you may be posting daily. Don’t become a one-way stream of promotional spam – 80 per cent of your content should be listening, communicating, conversing and being useful, and just 20 per cent should be promotion.
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