Whether you're interested in the smaller business community, are planning to start a business or have an existing business, we have a package for you.
Our most popular package is FSB Business Essentials which includes a whole range of benefits and products designed to make your business fly
A suite of legal benefits including a dedicated helpline, bundled insurance products and a range of online information to keep your business safe. Plus a whole range of negotiated benefits to help save you money and win business.
Our Business Creation package is designed to make starting a business simpler, allowing you time to focus on what's important - making it a success.
Specialist company formation benefits, access to FSB networking, business banking and a range of products to help get you setup in business.
Whatever your circumstances, we have a package to suit you and your business. Click the button below to see which benefits are included in each package and start your FSB journey.
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We represent a diverse range of businesses from retailers to marketing agencies and just about everything in between. Take a look at more member stories and see how we could help your business fly.
More Member Stories
We offer three packages to suit your business needs. Joining FSB Connect is free, our Business Essentials package starts at £177 in the first year and our specialist Business Creation package has a fixed price of £133.
PR agencies have made some grand strides in recent years: making more lucrative connections and getting more visibility for their business clients than ever. That’s terrific news… if it fits into your budget. If you’re running a start-up or small business, you might not have the capital available for hiring a public relations agent.
Does that mean your business doesn’t get to enjoy the luxury of media exposure? Or that you won’t have the opportunity to gain the attention of journalists, bloggers and other influencers? Not at all.
You can do it; you’ll just need some advice for making your PR efforts as effective and efficient as possible, knowing that success is established early on, in the research and positioning stages.
This is Business 101, really, but it applies to PR, too. You can’t expect to compete (or for journalists to see anything unique about your story) if you’re just like the other companies in your sector.
Ask your ideal clients about gaps in existing services. Look for ways in which the competition can improve. Look to current technological advancements and consumer trends to determine where the market is going and land your brand in its path. These are just some of the ways you can carve out a unique niche for your growing business, and get media leaders to notice.
Who is your message and story meant for? Who needs your brand the most? What are their age, income, habits, interests, favourite social media hang-outs and influencers? Unless you get solid answers to these questions, you will have no idea to whom you’re speaking, and without knowing that, you can’t know what to say or how to say it.
What publications are catering to your target audience? Business experts tell us that we must go to the places where our ideal clients are gathering, to put our brands in front of them. Otherwise, we’ll never gain the visibility necessary for growth. Remember this as you look for ideal media outlets. Choose journalists who share your target audience, because what your ideal clients need to experience is what their ideal clients need to hear.
Use what you’ve learnt in the previous three points to build a message that will grasp the attention of your target audience: a message that will run through all your communications.
This message should demonstrate your brand’s core values and let your audience know ‘what’s in it for them’. And then always be searching for stories about your brand that will demonstrate the benefits your audience can expect to experience.
FSB PR / Crisis Management advice service is here to make your life easier with important information and guidance for a public relations expert to assist you in handling a crisis through RMS PR, a specialist PR agency.
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