Whether you're interested in the smaller business community, are planning to start a business or have an existing business, we have a package for you.
Our most popular package is FSB Business Essentials which includes a whole range of benefits and products designed to make your business fly
A suite of legal benefits including a dedicated helpline, bundled insurance products and a range of online information to keep your business safe. Plus a whole range of negotiated benefits to help save you money and win business.
Our Business Creation package is designed to make starting a business simpler, allowing you time to focus on what's important - making it a success.
Specialist company formation benefits, access to FSB networking, business banking and a range of products to help get you setup in business.
Joining FSB Connect is free and is a great way to be part of the FSB Community and have your voice heard.
You'll be able to access specialist networking events with like-minded members of the community and have your say in our Big Voice survey panel.
Whatever your circumstances, we have a package to suit you and your business. Click the button below to see which benefits are included in each package and start your FSB journey.
'I just felt wow, I want to be part of this organisation so I joined.'
'Having someone there like the FSB who you can just call on for those other things you’re not quite sure on, it’s been invaluable.'
'What you can save by taking up some of the membership offers will save you your membership fee.'
We represent a diverse range of businesses from retailers to marketing agencies and just about everything in between. Take a look at more member stories and see how we could help your business fly.
More Member Stories
We offer three packages to suit your business needs. Joining FSB Connect is free, our Business Essentials package starts at £172.50 in the first year and our specialist Business Creation package has a fixed price of £129.
In today’s digital world, your existing and potential customers are constantly switched on, and the secret to success in reaching these consumers is through multi-channel campaigns that convey your company’s messages across both online and offline media.
Of course, there are particular channels an individual might use and prefer, so the more knowledge you can gather about your clients and prospects the better. A website link sent via email might work for one person while a printed brochure is preferred by someone else, but it is when they truly complement each other that you see the real magic, and more importantly – the return on investment.
Consumers must recognise your campaign across different channels. Be consistent in your messaging, imagery and tone of voice, whether that is through social media, an email newsletter or direct mail.
Take time to find out which channels and what approach within each channel works best for your target audience. Part of this can be looking at how people react and respond differently at various stages of their lives, for example, 75 per cent of sharers (adults living in shared accommodation with other adults who many not be their partners) are more likely to buy something as a result of a door-drop, according to the Royal Mail MarketReach Life Stages of Mail report.
One channel will support another if your strategy is right. For example, an out-of-home advert might make someone aware of your product, a door-drop might prompt them to visit a social media channel which then encourages them to complete a sale.
You need to understand the potency of each channel to make the most of any campaign. Recipients of direct mail can read your physical advertising time and time again and file your details for when they might need your product or service in the future, often even taking a mailing into a store.
Meanwhile email can provide maximum reach for minimal investment, generate immediate results and visits to your website. Social media allows for immediate feedback on your campaign and encourages consumers to share your messaging and offers with others.
Marketing can be difficult to measure but you need to know if your campaign is working and if you are getting value for money from your budget. Is your marketing relevant and timely?
Test your campaign first with a small segment of current clients and prospects. Set clear objectives. These could be website visits, hard sales, in-store voucher redemptions, or increased brand awareness. When measuring your campaign remember you are collecting valuable data which will help to improve the effectiveness of future marketing drives.
See how the world sees your business by viewing your digital profile.
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National Federation of Self Employed & Small Businesses LimitedSir Frank Whittle Way / Blackpool / FY4 2FE. National Federation of Self Employed & Small Businesses Limited (FSB) is registered in England, number 1263540